• 24Jan

    Google has done it again… and how! The new Google Chrome ad has everything – from the innovative concept that keeps you mesmerized to the music, which says more than a thousand words! If you want to capture the imagination of the Indian consumer, you couldn’t get it more right.

    I loved the way the ad begins with the logo made in Tanjore painting style. Then, of course, there is the concept, which is something like the Flintstones meeting the Jetsons. The ad puts across more clearly than any verbose debate could that technology and art need not be two mutually exclusive concepts. One can further the other, provide support, enhancements and greater reach.

    The ad beautifully integrates all applications and tools offered by the company. You see the search engine, Google Adwords, Gmail, Google Plus and more. You also learn how each plays a part in completing the picture – a picture as impressive as the quintessential Tanjore painting.

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    Posted by: Romila Sundaresan

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  • 09Jan

    Google has once again furthered its core competitive strategy of simplifying things for its users! It has made Google+ hangout an easy and fun way to start a new hangout or connect with the virtual hangouts available. A hangout makes it convenient to ‘hang out’ with friends and acquaintances in real time and do some real exciting things online. It enables you to create your own space where you can invite like-minded people to ‘hang out’ with you.

    Google Plus Hangouts

    Google Plus Hangouts

    Simple Steps to Start an Existing Google+ Hangout

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    Posted by: admin

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  • 05Oct

    Wish to increase your traffic 100 times? All you need to do is to get your ranking from page 2 of the SERP (search engine results page) to page 1. Now, that is easier said than done. It can take you hours and hours of effort to accomplish this.

    The most common (and indeed most powerful) ways to improve your ranking include, listing on various search engines (like Google Places and Yahoo Local) and on smaller local search engines, creating blogs, listing in hundreds of directories and writing articles for article directories.

    While these are powerful ways to improve ranking, you are not the only one undertaking these activities. As the competition gets stiffer, having a presence on social media sites like Facebook, LinkedIn and Twitter has become even more important to improve ranking. In fact, Twitter marketing has gained importance over the years. Let’s have a look at how the bird can fly you to the first page of the SERP.
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    Posted by: admin

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  • 17Jul

    The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the quintessential Asian consumer. It seemed that Google quickly realized that to make in-roads into the Indian mind space, it would need to revamp its campaign. And it did so with élan.

    Today, the Google Chrome advertisement talks to the most powerful decision maker in the Indian home – the woman. It tells the woman that regardless of where her talents and interests lie, she can reach out to the world and find a place for herself through the rapidly growing internet community in India.

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    Posted by: Romila Sundaresan

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  • 12Jul

    Did you know that students receiving education online tend to outperform those receiving face-to-face instructions? This has been proven by a study conducted by the US Department of Education in 2009. Let’s delve into some more interesting facts. Approximately 80% of companies use social media for recruitment and out of this almost 95% of them use LinkedIn. Furthermore, Facebook tops Google for weekly traffic in the U.S. To honor the evolution of virtual social web Mashable organized the World Social Media Day on June 30.

    The 2011 World Social Media Day

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    Posted by: admin

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  • 14Jun

    Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights:


    Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop search data does not depict this. However, the mobile explosion has proved this. Mobile searches actually increases during the weekend, lunch hour and in the evenings! Unlike desktop searches, with mobile searches there is no summer slump or Christmas break. Mobile searches are outperforming desktop searches. While Google has been obsessed with speed, simplicity has become extremely important for mobile phone searches. Google is continuously customizing its search engine for mobile devices.

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    Posted by: Priya Nigam

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  • 31May

    Cloud computing has emerged as mainstream technology and a non-linear growth engine for enterprises,thanks to its ability to help enterprises better manage their business processes and stretch their IT infrastructure budgets. More than 23% of the companies in the US are beginning to plan and test the use of cloud computing applications as part of their 2020 vision.

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    Posted by: admin

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  • 26May

    Competition in the enterprise management and business processes space is highly intense. Therefore, it is imperative for companies to develop and offer solutions that are scalable and cost-effective. StarPoundTechnologies, an enterprise solutions firm, has recognized the competitive landscape of open source BPM solutions and developed an on-demand hosted platform through cloud computing to enable companies of all sizes adapt web services and communication-enabled processes in a fraction of the time and cost.

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    Posted by: admin

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  • 23May

    Traditional business applications have always been too complicated and expensive to deploy and implement. Whether it is office space, power, cooling, bandwidth, networks, servers, storage, software stack, or a team of specialists to maintain the applications, the complexities get multiplied when you have hundreds of apps to deploy and an equal number of production and failover scenarios to consider. Therefore, big and small organizations needed an alternate computing model to stay ahead of the competition, to constantly innovate and to streamline operational costs. This is the reason for the phenomenal growth of the IT concept called – “Cloud Computing”

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    Posted by: admin

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  • 12Dec

    With unlimited information becoming available with the click of a mouse, internet users have lost their patience, when it comes to waiting for a WordPress blog to load. If a page is taking too long to become legible, most internet users will move on to the next page that offers similar information, news, views, images or whatever else they are seeking. Therefore, if you want to capture your audience long enough for them to read what you have to say, you need to not only make sure that your blog is attractive to look at but that it loads quickly, before the prospective reader loses patience and moves on.

    Continue reading »

    Related Posts with Thumbnails

    Posted by: Romila Sundaresan

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