This is where all of us at Veda share our views and thoughts on various topics that interest us and we hope that you will find it interesting too.
Steve Jobs with Apple iPad Tablet PC 2010
The iPad was received by a fervent (almost fanatical) response! However, the device has much left to be desired. Also, what’s new about the iPad anyway?
You may like to read the earlier post to get intimate with Apple’s iPad Tablet PC, before reading about the drawbacks of iPad.
Posted by: Shalini Malik Anand
Is it a netbook? NO…
Is it a smartphone? NO…
It’s an iPad!
Astounding? NO…
Amazing? NO…
It’s simply… unbelievable!
“So much more intimate than a laptop and so much more capable than a smartphone,” Steve Jobs said at Apple’s biggest product launch since the iPhone three years ago.
Posted by: Priya Nigam
Tags: Apple, Apple Tablet, Focus, Gadgets, Industry, iPad, PC, Solutions, Trends
So, the day is finally here! In less than an hour, Apple will unveil its tablet computer to the world. Apple has managed to take the world by storm time and again. Will we see another earthmoving app, which people “just have to have”?
With Apple guarding the secret well so far, speculations are rampant. The blogosphere is abuzz with speculations of the device being something between the iPhone and the 13-inch MacBook. Most tech savvy folks expect this device to feature the iPhone OS, have a seven-to-ten-inch screen (of course, that would have to be a touchscreen), have a 3G connection and have the capability of displaying a gamut of media content, including magazines, newspapers and videos.
Posted by: Priya Nigam
Tags: Apple, Apple Tablet, Gadgets, iPad, PC
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.
Posted by: Kuntal Shukla
Tags: Awards, Brand, India, Industry, Internet Visibility Optimization, Search Engine Optimization, SEO, SMO, Social Media, Social Media Optimization
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.
Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.
Posted by: Arunesh Dogra
Tags: Case Study, Content Creation, Content Marketing, Demand, Google, Social Media, Social Media Marketing, Social Networks, Supply, Video Marketing, Videos, YouTube
Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world.
Here is a checklist for you to consider if you plan to grow your hotel’s visibility through smart online marketing strategies.
Posted by: Swapna Raghu Sanand
Tags: Business, Checklist, Focus, Guide, Hospitality, Hoteliers, Hotels, Industry, Online Marketing, Solutions, Strategy, Tips, Trends
Google Wave's Tree Structure of Communication
The ocean of information needed it. Yes, a wave that can enfold messages across various media and serve them to multiple users for communicating live and collaboratively is here. Google Wave is the offspring of electronic mail and Web 2.0, brought up by Google. Communication has advanced from messages by individuals to shared conversations.
Posted by: Ankit Chadha
Tags: APIs, Applications, Communication, Conversation, Google, Information, Systems, Tips, Trends, Wave, Web2.0
Powerful web content writing is always based on thorough understanding. However, to be successful, one needs to take a step forward and take the competitive nature of communication into account. It is then that you become aggressive towards registering the message you wish to convey in the minds of customers.
Given below are a few web content writing techniques that can help you connect better with your target market:
Posted by: Ankit Chadha
While there are a gamut of content development service providers out there, how many times have you spend money, effort and time soul-searching to develop your company’s website only to find out that the reason your website does not appeal to your customer is the content itself?
On the World Wide Web, content flows much like water, till it finds its own level. Content shares another tendency, just like water, it takes the shape of the container in which it is contained. Web development service providers usually begin by proverbially repackaging old wine (content) in new bottles. Content is typically added as an after-thought. Usually by stepping back after the website has been created, taking some rough measurements as to how much space it should fill and then casting around for a content development services company to fill in the blanks. Well, blanks are exactly what you draw when you treat content as an addendum to your site.
Posted by: Arunesh Dogra
Tags: Content Creation, Content Development, Content Writing, Copywriting
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