This is where all of us at Veda share our views and thoughts on various topics that interest us and we hope that you will find it interesting too.
Bing Search Engine
With the launch of Bing earlier this month, Internet marketers have something new to work on. Going by the basic scheme of things, let me keep this blog post extremely simple.
Bing represents Microsoft’s quest to beat Google in the search engine war. The company is advertising Bing as a “decision engine” and aims at keeping searches simple and organized. It attempts to help people deal with information overload and make decisions faster and with greater ease.
Tags: Bing, Google, Internet Visibility Optimization, Search Engine Optimization, Search-Engine, SEO, Solutions, Tips
Tweety… On the Go
Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for relationship building. From emails to social networking sites and the use of multimedia, the Internet has become a strategic tool for brand building. The latest networking tool being used by companies is Twitter.
What is Twitter?
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Tags: Blog, Blogging, Brand, Brand Building, Business Design, Internet Tools, Social Media, Social Media Marketing, Twitter
At Starbucks, it is all about ‘you.’ Chanting the simple mantra of “people before products,” the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people really wanted. And, if an idea made sense, ‘Your Starbucks’ adopted it.
When it comes to e-marketing success stories, Starbucks has to be on the list. The company did not stick to existing sites for this… it created My Starbucks Idea. This platform asks the simple question “What’s your Starbucks idea?” and invites people to express what more the company could do for them. This became a channel for such a free flow of customer feedback that the company was able to get its market to do its marketing. Starbucks lovers began visiting this online community and posting their ideas. They could also see ideas posted by others, comment on them and vote for/against them. This wonderful forum, that was thrown open to people in March 2008, had generated over 70,000 ideas till its first anniversary.
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Tags: Brand, Business Design, Case Study, Coffee, Idea, Online Marketing, Social Media, Starbucks, Strategy, Success, Twitter
People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with their customers using the latest social networking technology.
Social Media and Fashion Industry
Through social media, it becomes possible for a fashion designer or a fashion company to generate publicity across online communities and websites. Social media makes it possible for fashion designers and fashion boutiques to generate interest about a brand. It finds ways in which a brand can be promoted more effectively to customers at a global level, that too with minimal cost.
Social Media and Mirror Neuron
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Tags: Case Study, Content Marketing, Fashion, Industry, Online Marketing, Recession, SMO, Social Media, Social Media Marketing, Trends
The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative… beyond designing. To reach out to their market, designers have added the Internet to the spring collection’09.
According to the figures provided by the Internet Advertising Bureau, the spending on online advertising in the United Kingdom rose by 21% in the 12 months ended June 2008. The significance of this rise is enhanced by the fact that the advertising industry as a whole declined during the same period. The ‘entertainment and media’ sector is one of the top three categories boosting this growth.
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Tags: Advertising, Content Creation, Fashion, Fashion Design, Marketing, New Media, Online Marketing, Recession, Retail, Social Media, Trends
The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It’s not about brands, seasons or just runway shows. It’s about mirroring what you are from in life, donning a Creator’s robes to visualize beauty, transform whites into a million shades of multiplicity and detailing it with just about anything the earth can offer such as shells, stones, gems and whatever catches artistic fancy. It’s about telling the world how beautiful it is through a larger vertical through phases of conceptualization, design, visual merchandising and showcasing.
Here are some top global trends to watch out for in 2009:
Pre-collections
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Tags: Business, Fashion, Fashion Design, Focus, Industry, Marketing, Online Marketing, Strategy, Trends
Drupal, as some of the people put it, is one of the best Content Management Systems (CMS) available. We tend to differ and do not support this thought as we firmly believe that Drupal is the best CMS. The name Drupal is inspired from a Dutch word “Druppel” which means “Drop” in English. This open source project was started in 1999 by Dries Buytaert.
You can call Drupal a Content Management System (CMS), Content Management Framework (CMF) or a Web Application Framework (WAF). With its modular and flexible architecture, Drupal can be used to build a simple blog to a complex multisite social networking application. Drupal Core is what you need to start building a site with Drupal. It is a collection of common functions for Content Management, User Management, Content Syndication etc. Let’s understand what these core components actually are:
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Tags: Corporate Websites, Drupal, Web Development
“What’s in a name? That which we call a rose
By any other name would smell as sweet,”
- Juliet says distressed because Romeo’s name (symbolizing the family he belongs to) does not allow them to be lovers.
This is not about Theatre although it is rather Theatrical
With all due respect to Shakespeare, I just have to disagree. There is, in fact, a lot in a name. Why else would I go to a restaurant and ask for Coke instead of just any cola? Why would I automatically walk into a Levis showroom, knowing that I would get a pair of jeans that was sure to fit beautifully? When my aunt gifts me a Tommy Girl, why do I know I will love the fragrance before I even open the bottle? When my husband surprises me with Swarovski earrings, how am I so sure that they would sparkle for years? Apparently, there is a lot in a name.
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Tags: Brand, Brand Building, Business, Business Design, Internet Visibility, Online Marketing, SEO, Strategy
The New Year 2009 has begun amidst a lot of worries about global recession. For the hotel industry, this has been the worst of times, as most hotels around the world are struggling to tackle the problem of lowest occupancy rates. This is a first, since 1971. However, hoteliers are sure to devise creative and innovative ways to attract their guests and earn their trust once again. Inevitably, most luxury facilities in the hospitality sector would have to work doubly hard to demonstrate how unique and satisfying their offers would be so as to justify the greater expense. That’s why there is so much debate about innovative trends in the global hospitality sector.
So, here’s a mixed bag of global trends that is sure to interest those who are keen to understand what’s in store for the global hospitality segment:
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Tags: Business, Focus, Hospitality, Hotels, Industry, Marketing, Online Marketing, Solutions, Strategy, Trends
The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in June 2008, “Despite a slowdown in ad spend on some traditional media, the rise of online advertising in Europe continues unabated.” The growing importance of the Internet is also revealed by the survey conducted by Nielsen Monitor-Plus in the US market. The survey reflects that while US advertising spending was up merely 0.6% in 2007, Internet ad spending grew 18.9%.
Most people are attracted to the Internet as a source of information. This information is mainly available in the form of content. Content has the power to:
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Tags: Business, Content, Content Creation, Content Development, Strategy
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