When I’m watchin’ my TV
And that man comes on to tell me
How white my shirts can be…
I can’t get no satisfaction.
(Satisfaction – Rolling Stones)
Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to be innocent victims of repeated television and radio commercials. However, people today have low tolerance than ever for advertising and promotion messages that are unanticipated and mostly irrelevant. In fact, I am guilty of that as well… after all I did mute the TV whenever the match between Manchester United and Liverpool was interrupted by someone recommending the longest lasting batteries or sneakers that can breathe. “Stop interrupting me!” - Be sure that most of your customers are saying that today.
So, how do you get your message across? The two basic rules that work today are:
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