People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with their customers using the latest social networking technology.

Social Media and Fashion Industry

Through social media, it becomes possible for a fashion designer or a fashion company to generate publicity across online communities and websites. Social media makes it possible for fashion designers and fashion boutiques to generate interest about a brand. It finds ways in which a brand can be promoted more effectively to customers at a global level, that too with minimal cost.  

Social Media and Mirror Neuron
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The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative… beyond designing. To reach out to their market, designers have added the Internet to the spring collection’09.

According to the figures provided by the Internet Advertising Bureau, the spending on online advertising in the United Kingdom rose by 21% in the 12 months ended June 2008. The significance of this rise is enhanced by the fact that the advertising industry as a whole declined during the same period. The ‘entertainment and media’ sector is one of the top three categories boosting this growth.
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