Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights:
Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop search data does not depict this. However, the mobile explosion has proved this. Mobile searches actually increases during the weekend, lunch hour and in the evenings! Unlike desktop searches, with mobile searches there is no summer slump or Christmas break. Mobile searches are outperforming desktop searches. While Google has been obsessed with speed, simplicity has become extremely important for mobile phone searches. Google is continuously customizing its search engine for mobile devices.
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