Yesterday, my Operations Manager approached me with an article idea. He wanted me to look at the whole British/American English question. A quick introspect later, I felt that such factors were best decided by the audience segment we intend to target. Obviously we have to speak the language spoken in that market but at the same time, given the fact that the US is well on its way to global cultural domination, there is an undeniable shift towards US English. Everything else is mostly of only academic interest.

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Let’s not even get into a debate about the power of the written word. Since you are reading this, we can safely assume that the written word is worth something. However, we don’t read every article or webpage we come across on the Internet. While there could be many reasons for this, the key out of this door is to RIP your content.

RIP it…

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If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.

Video Ga-Gadada-Da-Vida!

Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.

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While there are a gamut of content development service providers out there, how many times have you spend money, effort and time soul-searching to develop your company’s website only to find out that the reason your website does not appeal to your customer is the content itself?

On the World Wide Web, content flows much like water, till it finds its own level. Content shares another tendency, just like water, it takes the shape of the container in which it is contained. Web development service providers usually begin by proverbially repackaging old wine (content) in new bottles. Content is typically added as an after-thought. Usually by stepping back after the website has been created, taking some rough measurements as to how much space it should fill and then casting around for a content development services company to fill in the blanks. Well, blanks are exactly what you draw when you treat content as an addendum to your site.

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