Microsoft® BizSpark™ Network Partner

We are now part of Microsoft’s BizSpark Program. This is exciting, as this global program fosters the success of innovative startups committed to Microsoft’s platform technologies. Earlier this month, Veda was selected to join the Microsoft BizSpark Program as a Network Partner. Launched in November 2008, the BizSpark Program is a global business program designed to support and guide entrepreneurs and startups by connecting them to Network Partners. Network Partners are essentially businesses that are active members of the global software ecosystem and can offer mentorship, guidance and resources to BizSpark Startups.

Those businesses that qualify as BizSpark Startups gain access to Microsoft development tools, platform technologies and production licenses, including Windows Server and SQL Server. BizSpark, thus, creates an ongoing, mutually beneficial ecosystem between Microsoft, Startups and Network Partners.
Continue reading »

TopSEOs recognizes Veda Informatics as one of the Best Social Media Optimization Firms in India

New Delhi, India, August 6: Veda Informatics has been ranked among India’s top 5 social media optimization (SMO) firms by TopSEOs, an independent authority on internet marketing vendors. The company has achieved this feat for the third consecutively month, this August. The rankings were given on the basis of SMO services for its clients - mutt-i-grees.org and HoozWho.com. Veda Informatics was recognized for its excellence in providing social media optimization services and achieving the objectives of these services. The company received high ratings for reach and brand management and was also recognized for timeliness and methodology.

Continue reading »

In one of my earlier blogs, I had discussed how important it is to avoid feature overload. A lot of discipline and focused decision making is required when deciding on what to include and what to leave out from the first version of your website.

I often come across situations where business owners or stakeholders get emotionally attached to a particular feature for one reason or the other. However, it is critical to make these decisions as objectively as possible.

The typical CEO and CTO discord: Let’s take an example of a startup that wants to build a site focused on the stock market. They want to be a “one-stop shop for analyst opinions.” While the CTO (or the product manager) is dreaming of a comprehensive portfolio management module being built, the CEO insists on covering as many stocks as possible.

Continue reading »

In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention:

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Organization focus should be visible in every aspect of your business. This is true even for your website, be it a corporate website or a transactional or social one. Many websites, even several corporate ones, look cluttered and do not clearly bring out the product/service that is being offered. This dilutes the messaging to your potential customers or employees.

Continue reading »

Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet someone new or hear a new concept, my first instinct is google it i.e. to search for it on Google.

My guess is that 99.99% of Internet users use search engines on a typical day. Given the information explosion on the Internet, the surging Internet usage across the globe and people with lesser and lesser time, it doesn’t take a crystal ball to know that search engines are and will continue to be popular.

Continue reading »