Google has done it again… and how! The new Google Chrome ad has everything – from the innovative concept that keeps you mesmerized to the music, which says more than a thousand words! If you want to capture the imagination of the Indian consumer, you couldn’t get it more right.

I loved the way the ad begins with the logo made in Tanjore painting style. Then, of course, there is the concept, which is something like the Flintstones meeting the Jetsons. The ad puts across more clearly than any verbose debate could that technology and art need not be two mutually exclusive concepts. One can further the other, provide support, enhancements and greater reach.

The ad beautifully integrates all applications and tools offered by the company. You see the search engine, Google Adwords, Gmail, Google Plus and more. You also learn how each plays a part in completing the picture – a picture as impressive as the quintessential Tanjore painting.

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The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the quintessential Asian consumer. It seemed that Google quickly realized that to make in-roads into the Indian mind space, it would need to revamp its campaign. And it did so with élan.

Today, the Google Chrome advertisement talks to the most powerful decision maker in the Indian home – the woman. It tells the woman that regardless of where her talents and interests lie, she can reach out to the world and find a place for herself through the rapidly growing internet community in India.

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With unlimited information becoming available with the click of a mouse, internet users have lost their patience, when it comes to waiting for a WordPress blog to load. If a page is taking too long to become legible, most internet users will move on to the next page that offers similar information, news, views, images or whatever else they are seeking. Therefore, if you want to capture your audience long enough for them to read what you have to say, you need to not only make sure that your blog is attractive to look at but that it loads quickly, before the prospective reader loses patience and moves on.

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