14Jun
Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights:
Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop search data does not depict this. However, the mobile explosion has proved this. Mobile searches actually increases during the weekend, lunch hour and in the evenings! Unlike desktop searches, with mobile searches there is no summer slump or Christmas break. Mobile searches are outperforming desktop searches. While Google has been obsessed with speed, simplicity has become extremely important for mobile phone searches. Google is continuously customizing its search engine for mobile devices.
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Posted by: Priya Nigam
Tags: Google, Google Instant pages, Inside Search, Mobile searches, search by images
31May
Cloud computing has emerged as mainstream technology and a non-linear growth engine for enterprises,
thanks to its ability to help enterprises better manage their business processes and stretch their IT infrastructure budgets. More than 23% of the companies in the US are beginning to plan and test the use of cloud computing applications as part of their 2020 vision.
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Posted by: admin
Tags: cloud computing applications, it infrastructure
26May
Competition in the enterprise management and business processes space is highly intense. Therefore, it is imperative for companies to develop and offer solutions that are scalable and cost-effective. StarPoundTechnologies, an enterprise solutions firm, has recognized the competitive landscape of open source BPM solutions and developed an on-demand hosted platform through cloud computing to enable companies of all sizes adapt web services and communication-enabled processes in a fraction of the time and cost.
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Posted by: admin
Tags: Cloud Computing, Open Source BPM, StarPound
23May
Traditional business applications have always been too complicated and expensive to deploy and implement. Whether it is office space, power, cooling, bandwidth, networks, servers, storage, software stack, or a team of specialists to maintain the applications, the complexities get multiplied when you have hundreds of apps to deploy and an equal number of production and failover scenarios to consider. Therefore, big and small organizations needed an alternate computing model to stay ahead of the competition, to constantly innovate and to streamline operational costs. This is the reason for the phenomenal growth of the IT concept called – “Cloud Computing”
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Posted by: admin
Tags: Cloud, Cloud Computing, TCO, Total Cost of Ownership, What is Cloud Computing
28May
An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other’s products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine Marketing, Web 2 and Search Media Optimization (SMO) have gained huge popularity, affiliate marketing is also being recognized as a cost effective method of boosting revenues.
Affiliate Marketing and the Techniques Used
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Posted by: Neena Arora
Tags: Affiliate Marketing, Interactive Marketing, Online Marketing, PPC, Search Engine Optimization, Social Media Optimization
25May
- Cisco Systems
As a low-cost alternative to wired communication networks, Voice over Internet Protocol technology, better known as VOIP, has inflated into a million dollar market. By converting analog voice signals directly into data packets that can be transported over the communication network, VOIP provides a high quality solution to enterprise communication needs. To remain in coherence with the age-old economic theorem of demand and supply, several companies have ventured into the VOIP market. However, in this arena dominated by technological development and IT infrastructure, Cisco enjoys the lion’s share with several high end products on sale.
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Posted by: Mayank Saxena
Tags: Cisco, Product, VOIP
02Apr
- SEO Copywriting Inc.
Rapidly-growing internet visibility optimization company is that rapidly-growing internet visibility optimization company does; and we at Veda Informatics Pvt. Ltd. are no exception. Our recently launched search engine optimization (SEO) copywriting services are aimed at start-ups or small businesses. Veda Informatics’ range of services includes writing articles, e-books, press releases, blog posts, product reviews, newsletters and more.
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Posted by: Kuntal Shukla
Tags: Content Writing, Copywriting, Corporate Websites, SEO
29Mar
Isn’t it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions.
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Posted by: Raji PV
Tags: Brand, Brand Building, Content Marketing, Facebook, Online Marketing, SEO, Social Bookmarking, Social Media, Social Media Optimization, Twitter, YouTube
25Feb
Yahoo Twitter Content Sharing Deal, Real Time Search Integration already Implemented
Yahoo! That’s a Tweet Deal !
Yahoo has finally managed to win the deal with Twitter. In an effort to jump on to the social media bandwagon, Yahoo has join hands with microblogging giant, Twitter, to integrate social media feeds. Emphasizing on the importance of this deal, Twitter co-founder Biz Stone says, “The information in one single tweet can travel light-years farther with this Yahoo! integration.”
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Posted by: Mayank Saxena
Tags: Bing, Blogging, Facebook, Google, New Media, Real Time, Search, Search-Engine, Social Media, Twitter, Yahoo
13Jan
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
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Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
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