An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other’s products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine Marketing, Web 2 and Search Media Optimization (SMO) have gained huge popularity, affiliate marketing is also being recognized as a cost effective method of boosting revenues.
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28May
Posted by: Neena Arora
Tags: Affiliate Marketing, Interactive Marketing, Online Marketing, PPC, Search Engine Optimization, Social Media Optimization
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25May
- Cisco Systems
As a low-cost alternative to wired communication networks, Voice over Internet Protocol technology, better known as VOIP, has inflated into a million dollar market. By converting analog voice signals directly into data packets that can be transported over the communication network, VOIP provides a high quality solution to enterprise communication needs. To remain in coherence with the age-old economic theorem of demand and supply, several companies have ventured into the VOIP market. However, in this arena dominated by technological development and IT infrastructure, Cisco enjoys the lion’s share with several high end products on sale.
Continue reading »Posted by: Mayank Saxena
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02Apr
- SEO Copywriting Inc.
Rapidly-growing internet visibility optimization company is that rapidly-growing internet visibility optimization company does; and we at Veda Informatics Pvt. Ltd. are no exception. Our recently launched search engine optimization (SEO) copywriting services are aimed at start-ups or small businesses. Veda Informatics’ range of services includes writing articles, e-books, press releases, blog posts, product reviews, newsletters and more.
Posted by: Kuntal Shukla
Tags: Content Writing, Copywriting, Corporate Websites, SEO
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29Mar
Isn’t it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions.
Continue reading »Posted by: Raji PV
Tags: Brand, Brand Building, Content Marketing, Facebook, Online Marketing, SEO, Social Bookmarking, Social Media, Social Media Optimization, Twitter, YouTube
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25Feb
Yahoo Twitter Content Sharing Deal, Real Time Search Integration already Implemented
Yahoo! That’s a Tweet Deal !
Yahoo has finally managed to win the deal with Twitter. In an effort to jump on to the social media bandwagon, Yahoo has join hands with microblogging giant, Twitter, to integrate social media feeds. Emphasizing on the importance of this deal, Twitter co-founder Biz Stone says, “The information in one single tweet can travel light-years farther with this Yahoo! integration.”
Posted by: Mayank Saxena
Tags: Bing, Blogging, Facebook, Google, New Media, Real Time, Search, Search-Engine, Social Media, Twitter, Yahoo
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13Jan
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
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06Jan
Veda Informatics is the second Best Social Media Optimization Company in India - Jan 2010 Ranking
NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.Posted by: Kuntal Shukla
Tags: Awards, Brand, India, Industry, Internet Visibility Optimization, Search Engine Optimization, SEO, SMO, Social Media, Social Media Optimization
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16Dec
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.
Video Ga-Gadada-Da-Vida!
Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.
Posted by: Arunesh Dogra
Tags: Case Study, Content Creation, Content Marketing, Demand, Google, Social Media, Social Media Marketing, Social Networks, Supply, Video Marketing, Videos, YouTube
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17Nov
Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world.
Three effective tips to consider are:
- Analyze where you have spent your money for marketing and determine the returns you have received from your spend.
- Consider that meta and search that are important areas to spend on in years to come.
- Offer useful website tools such as currency converter to engage customers on your website.
Here is a checklist for you to consider if you plan to grow your hotel’s visibility through smart online marketing strategies.
What are Your Hotel’s Distribution Channels?
- Does your hotel associate itself with major credit card companies?
Posted by: Swapna Raghu Sanand
Tags: Business, Checklist, Focus, Guide, Hospitality, Hoteliers, Hotels, Industry, Online Marketing, Solutions, Strategy, Tips, Trends
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25Aug
Microsoft® BizSpark™ Network Partner
We are now part of Microsoft’s BizSpark Program. This is exciting, as this global program fosters the success of innovative startups committed to Microsoft’s platform technologies. Earlier this month, Veda was selected to join the Microsoft BizSpark Program as a Network Partner. Launched in November 2008, the BizSpark Program is a global business program designed to support and guide entrepreneurs and startups by connecting them to Network Partners. Network Partners are essentially businesses that are active members of the global software ecosystem and can offer mentorship, guidance and resources to BizSpark Startups.
Those businesses that qualify as BizSpark Startups gain access to Microsoft development tools, platform technologies and production licenses, including Windows Server and SQL Server. BizSpark, thus, creates an ongoing, mutually beneficial ecosystem between Microsoft, Startups and Network Partners.
Continue reading »
Posted by: Harish Agrawal
Tags: Business, Business Design, Entreprenuership, Industry, Microsoft, Network, Partner, Product, Program, Software, SQL, Startups, Systems
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