This is where all of us at Veda share our views and thoughts on various topics that interest us and we hope that you will find it interesting too.
Yahoo! That’s a Tweet Deal !
Yahoo has finally managed to win the deal with Twitter. In an effort to jump on to the social media bandwagon, Yahoo has join hands with microblogging giant, Twitter, to integrate social media feeds. Emphasizing on the importance of this deal, Twitter co-founder Biz Stone says, “The information in one single tweet can travel light-years farther with this Yahoo! integration.”
Posted by: Mayank Saxena
Tags: Bing, Blogging, Facebook, Google, New Media, Real Time, Search, Search-Engine, Social Media, Twitter, Yahoo
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.
Posted by: Kuntal Shukla
Tags: Awards, Brand, India, Industry, Internet Visibility Optimization, Search Engine Optimization, SEO, SMO, Social Media, Social Media Optimization
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.
Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.
Posted by: Arunesh Dogra
Tags: Case Study, Content Creation, Content Marketing, Demand, Google, Social Media, Social Media Marketing, Social Networks, Supply, Video Marketing, Videos, YouTube
Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world.
Here is a checklist for you to consider if you plan to grow your hotel’s visibility through smart online marketing strategies.
Posted by: Swapna Raghu Sanand
Tags: Business, Checklist, Focus, Guide, Hospitality, Hoteliers, Hotels, Industry, Online Marketing, Solutions, Strategy, Tips, Trends
Microsoft® BizSpark™ Network Partner
We are now part of Microsoft’s BizSpark Program. This is exciting, as this global program fosters the success of innovative startups committed to Microsoft’s platform technologies. Earlier this month, Veda was selected to join the Microsoft BizSpark Program as a Network Partner. Launched in November 2008, the BizSpark Program is a global business program designed to support and guide entrepreneurs and startups by connecting them to Network Partners. Network Partners are essentially businesses that are active members of the global software ecosystem and can offer mentorship, guidance and resources to BizSpark Startups.
Those businesses that qualify as BizSpark Startups gain access to Microsoft development tools, platform technologies and production licenses, including Windows Server and SQL Server. BizSpark, thus, creates an ongoing, mutually beneficial ecosystem between Microsoft, Startups and Network Partners.
Continue reading »
Posted by: Harish Agrawal
Tags: Business, Business Design, Entreprenuership, Industry, Microsoft, Network, Partner, Product, Program, Software, SQL, Startups, Systems
New Delhi, India, August 6: Veda Informatics has been ranked among India’s top 5 social media optimization (SMO) firms by TopSEOs, an independent authority on internet marketing vendors. The company has achieved this feat for the third consecutively month, this August. The rankings were given on the basis of SMO services for its clients - mutt-i-grees.org and HoozWho.com. Veda Informatics was recognized for its excellence in providing social media optimization services and achieving the objectives of these services. The company received high ratings for reach and brand management and was also recognized for timeliness and methodology.
Posted by: Harish Agrawal
Tags: Awards, India, Industry, SEO, SMO, Social Media, Social Media Optimization
Spam vs Twitter
Last Saturday, @HeARTwork (an artist whom I follow on twitter) posted, “My wish for today for twitter? STOP selling your stuff for the moment and just enjoy your relationships with peeps eh? ” She is not the only one who wants spammers to stop corrupting Twitter.
Posted by: Ankit Chadha
Tags: Business Design, Decision Making, Social Media, Social Networks, Spam, Twitter
Tweety… On the Go
Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for relationship building. From emails to social networking sites and the use of multimedia, the Internet has become a strategic tool for brand building. The latest networking tool being used by companies is Twitter.
What is Twitter?
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Posted by: Priya Nigam
Tags: Blog, Blogging, Brand, Brand Building, Business Design, Internet Tools, Social Media, Social Media Marketing, Twitter
At Starbucks, it is all about ‘you.’ Chanting the simple mantra of “people before products,” the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people really wanted. And, if an idea made sense, ‘Your Starbucks’ adopted it.
When it comes to e-marketing success stories, Starbucks has to be on the list. The company did not stick to existing sites for this… it created My Starbucks Idea. This platform asks the simple question “What’s your Starbucks idea?” and invites people to express what more the company could do for them. This became a channel for such a free flow of customer feedback that the company was able to get its market to do its marketing. Starbucks lovers began visiting this online community and posting their ideas. They could also see ideas posted by others, comment on them and vote for/against them. This wonderful forum, that was thrown open to people in March 2008, had generated over 70,000 ideas till its first anniversary.
Continue reading »
Posted by: Ankit Chadha
Tags: Brand, Business Design, Case Study, Coffee, Idea, Online Marketing, Social Media, Starbucks, Strategy, Success, Twitter
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