• 19Feb

    The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It’s not about brands, seasons or just runway shows. It’s about mirroring what you are from in life, donning a Creator’s robes to visualize beauty, transform whites into a million shades of multiplicity and detailing it with just about anything the earth can offer such as shells, stones, gems and whatever catches artistic fancy. It’s about telling the world how beautiful it is through a larger vertical through phases of conceptualization, design, visual merchandising and showcasing.

    Here are some top global trends to watch out for in 2009:

    Pre-collections
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    Posted by: Swapna Raghu Sanand

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  • 08Oct

    In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention:

    “If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

    Organization focus should be visible in every aspect of your business. This is true even for your website, be it a corporate website or a transactional or social one. Many websites, even several corporate ones, look cluttered and do not clearly bring out the product/service that is being offered. This dilutes the messaging to your potential customers or employees.

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    Posted by: Harish Agrawal

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