While there are a gamut of content development service providers out there, how many times have you spend money, effort and time soul-searching to develop your company’s website only to find out that the reason your website does not appeal to your customer is the content itself?

On the World Wide Web, content flows much like water, till it finds its own level. Content shares another tendency, just like water, it takes the shape of the container in which it is contained. Web development service providers usually begin by proverbially repackaging old wine (content) in new bottles. Content is typically added as an after-thought. Usually by stepping back after the website has been created, taking some rough measurements as to how much space it should fill and then casting around for a content development services company to fill in the blanks. Well, blanks are exactly what you draw when you treat content as an addendum to your site.

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Open Source Developers

Veda Informatics, a fast-growing internet visibility optimization company, has launched www.open-source-developers.com, offering website development services focused on the needs of individuals and small businesses. Start-ups and small businesses are typically tight on funds, but cannot forgo having a web presence. Continue reading »

Microsoft® BizSpark™ Network Partner

We are now part of Microsoft’s BizSpark Program. This is exciting, as this global program fosters the success of innovative startups committed to Microsoft’s platform technologies. Earlier this month, Veda was selected to join the Microsoft BizSpark Program as a Network Partner. Launched in November 2008, the BizSpark Program is a global business program designed to support and guide entrepreneurs and startups by connecting them to Network Partners. Network Partners are essentially businesses that are active members of the global software ecosystem and can offer mentorship, guidance and resources to BizSpark Startups.

Those businesses that qualify as BizSpark Startups gain access to Microsoft development tools, platform technologies and production licenses, including Windows Server and SQL Server. BizSpark, thus, creates an ongoing, mutually beneficial ecosystem between Microsoft, Startups and Network Partners.
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Drupal, as some of the people put it, is one of the best Content Management Systems (CMS) available. We tend to differ and do not support this thought as we firmly believe that Drupal is the best CMS. The name Drupal is inspired from a Dutch word “Druppel” which means “Drop” in English.  This open source project was started in 1999 by Dries Buytaert.

What is Drupal Anyway!

You can call Drupal a Content Management System (CMS), Content Management Framework (CMF) or a Web Application Framework (WAF). With its modular and flexible architecture, Drupal can be used to build a simple blog to a complex multisite social networking application. Drupal Core is what you need to start building a site with Drupal. It is a collection of common functions for Content Management, User Management, Content Syndication etc. Let’s understand what these core components actually are:
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The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in June 2008, “Despite a slowdown in ad spend on some traditional media, the rise of online advertising in Europe continues unabated.” The growing importance of the Internet is also revealed by the survey conducted by Nielsen Monitor-Plus in the US market. The survey reflects that while US advertising spending was up merely 0.6% in 2007, Internet ad spending grew 18.9%.

Why Formulate a Content Development Strategy?

Most people are attracted to the Internet as a source of information. This information is mainly available in the form of content. Content has the power to:
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In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention:

“If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”

Organization focus should be visible in every aspect of your business. This is true even for your website, be it a corporate website or a transactional or social one. Many websites, even several corporate ones, look cluttered and do not clearly bring out the product/service that is being offered. This dilutes the messaging to your potential customers or employees.

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