24Jan
Google has done it again… and how! The new Google Chrome ad has everything – from the innovative concept that keeps you mesmerized to the music, which says more than a thousand words! If you want to capture the imagination of the Indian consumer, you couldn’t get it more right.
I loved the way the ad begins with the logo made in Tanjore painting style. Then, of course, there is the concept, which is something like the Flintstones meeting the Jetsons. The ad puts across more clearly than any verbose debate could that technology and art need not be two mutually exclusive concepts. One can further the other, provide support, enhancements and greater reach.
The ad beautifully integrates all applications and tools offered by the company. You see the search engine, Google Adwords, Gmail, Google Plus and more. You also learn how each plays a part in completing the picture – a picture as impressive as the quintessential Tanjore painting.
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Posted by: Romila Sundaresan
Tags: Google, Google Chrome, Indian Advertising, Indian Consumer, Indian Customer, Online Industry, Targeted Advertising, TVC
05Oct
Wish to increase your traffic 100 times? All you need to do is to get your ranking from page 2 of the SERP (search engine results page) to page 1. Now, that is easier said than done. It can take you hours and hours of effort to accomplish this.
The most common (and indeed most powerful) ways to improve your ranking include, listing on various search engines (like Google Places and Yahoo Local) and on smaller local search engines, creating blogs, listing in hundreds of directories and writing articles for article directories.
While these are powerful ways to improve ranking, you are not the only one undertaking these activities. As the competition gets stiffer, having a presence on social media sites like Facebook, LinkedIn and Twitter has become even more important to improve ranking. In fact, Twitter marketing has gained importance over the years. Let’s have a look at how the bird can fly you to the first page of the SERP.
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Posted by: admin
Tags: SEO, Twitter Marketing, Twitter SEO
17Jul
The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the quintessential Asian consumer. It seemed that Google quickly realized that to make in-roads into the Indian mind space, it would need to revamp its campaign. And it did so with élan.
Today, the Google Chrome advertisement talks to the most powerful decision maker in the Indian home – the woman. It tells the woman that regardless of where her talents and interests lie, she can reach out to the world and find a place for herself through the rapidly growing internet community in India.
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Posted by: Romila Sundaresan
Tags: Google Chrome, Indian Consumer, Indian Customer, Online Industry, Targeted Advertising
12Dec
With unlimited information becoming available with the click of a mouse, internet users have lost their patience, when it comes to waiting for a WordPress blog to load. If a page is taking too long to become legible, most internet users will move on to the next page that offers similar information, news, views, images or whatever else they are seeking. Therefore, if you want to capture your audience long enough for them to read what you have to say, you need to not only make sure that your blog is attractive to look at but that it loads quickly, before the prospective reader loses patience and moves on.
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Posted by: Romila Sundaresan
Tags: Blog, Make WordPress Faster, Speed Up WordPress, WordPress
16Sep
With the veritable deluge of social media sites coming up, it is quite difficult to identify the ones that are the most appropriate for promoting your business. Managing a business profile on all social media sites does not work well either. You need to choose the right ones, depending upon the type of your business.
Identifying the Best Social Media Sites
Here’s what you need to know about the leading social media sites that would help you make the right decision to promote your business:
Posted by: Aritro Bhattacharya
Tags: Blog, Facebook, LinkedIn, New Media, SMO, Social Media, Social Media Marketing, Social Networks, StumbleUpon, Twitter, YouTube
10Sep
The core strength of Web 2.0 is interaction. Internet social media marketing uses platforms that combine social interaction and technology. It empowers companies to engage in a two way communication with their clients, prospective customers and strategic business partners. The wide reach of social media has made it a very powerful tool for any marketer. For instance, Facebook alone has about 500 million active users who spend over 700 billion minutes per month on the site. The other popular social networking sites are MySpace, Stumble Upon and Twitter.
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Posted by: Aritro Bhattacharya
Tags: Facebook, SMO, Social Media, Social Media Marketing, Social Networks, Twitter
28May
An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other’s products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine Marketing, Web 2 and Search Media Optimization (SMO) have gained huge popularity, affiliate marketing is also being recognized as a cost effective method of boosting revenues.
Affiliate Marketing and the Techniques Used
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Posted by: Neena Arora
Tags: Affiliate Marketing, Interactive Marketing, Online Marketing, PPC, Search Engine Optimization, Social Media Optimization
29Mar
Isn’t it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions.
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Posted by: Raji PV
Tags: Brand, Brand Building, Content Marketing, Facebook, Online Marketing, SEO, Social Bookmarking, Social Media, Social Media Optimization, Twitter, YouTube
13Jan
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
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Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
06Jan
Veda Informatics is the second Best Social Media Optimization Company in India - Jan 2010 Ranking
NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.
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Posted by: Kuntal Shukla
Tags: Awards, Brand, India, Industry, Internet Visibility Optimization, Search Engine Optimization, SEO, SMO, Social Media, Social Media Optimization
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