An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other’s products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine Marketing, Web 2 and Search Media Optimization (SMO) have gained huge popularity, affiliate marketing is also being recognized as a cost effective method of boosting revenues.
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28May
Posted by: Neena Arora
Tags: Affiliate Marketing, Interactive Marketing, Online Marketing, PPC, Search Engine Optimization, Social Media Optimization
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29Mar
Isn’t it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions.
Continue reading »Posted by: Raji PV
Tags: Brand, Brand Building, Content Marketing, Facebook, Online Marketing, SEO, Social Bookmarking, Social Media, Social Media Optimization, Twitter, YouTube
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13Jan
Interactive Marketing - reaching to the user communities
Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.
The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.
Posted by: Ranjit Kaur
Tags: Brand Building, Interactive Marketing, Mobile, SMO, Social Media, Social Media Marketing, Social Media Optimization, Strategy, Trends
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06Jan
Veda Informatics is the second Best Social Media Optimization Company in India - Jan 2010 Ranking
NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.Posted by: Kuntal Shukla
Tags: Awards, Brand, India, Industry, Internet Visibility Optimization, Search Engine Optimization, SEO, SMO, Social Media, Social Media Optimization
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16Dec
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.
Video Ga-Gadada-Da-Vida!
Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.
Posted by: Arunesh Dogra
Tags: Case Study, Content Creation, Content Marketing, Demand, Google, Social Media, Social Media Marketing, Social Networks, Supply, Video Marketing, Videos, YouTube
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17Nov
Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world.
Three effective tips to consider are:
- Analyze where you have spent your money for marketing and determine the returns you have received from your spend.
- Consider that meta and search that are important areas to spend on in years to come.
- Offer useful website tools such as currency converter to engage customers on your website.
Here is a checklist for you to consider if you plan to grow your hotel’s visibility through smart online marketing strategies.
What are Your Hotel’s Distribution Channels?
- Does your hotel associate itself with major credit card companies?
Posted by: Swapna Raghu Sanand
Tags: Business, Checklist, Focus, Guide, Hospitality, Hoteliers, Hotels, Industry, Online Marketing, Solutions, Strategy, Tips, Trends
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06Aug
TopSEOs recognizes Veda Informatics as one of the Best Social Media Optimization Firms in India
New Delhi, India, August 6: Veda Informatics has been ranked among India’s top 5 social media optimization (SMO) firms by TopSEOs, an independent authority on internet marketing vendors. The company has achieved this feat for the third consecutively month, this August. The rankings were given on the basis of SMO services for its clients - mutt-i-grees.org and HoozWho.com. Veda Informatics was recognized for its excellence in providing social media optimization services and achieving the objectives of these services. The company received high ratings for reach and brand management and was also recognized for timeliness and methodology.Posted by: Harish Agrawal
Tags: Awards, India, Industry, SEO, SMO, Social Media, Social Media Optimization
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06Jul
Spam vs Twitter
Last Saturday, @HeARTwork (an artist whom I follow on twitter) posted, “My wish for today for twitter? STOP selling your stuff for the moment and just enjoy your relationships with peeps eh? ” She is not the only one who wants spammers to stop corrupting Twitter.
What’s up on Twitter?
Posted by: Ankit Chadha
Tags: Business Design, Decision Making, Social Media, Social Networks, Spam, Twitter
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17Jun
Bing Search Engine
With the launch of Bing earlier this month, Internet marketers have something new to work on. Going by the basic scheme of things, let me keep this blog post extremely simple.
What is Bing?
Bing represents Microsoft’s quest to beat Google in the search engine war. The company is advertising Bing as a “decision engine” and aims at keeping searches simple and organized. It attempts to help people deal with information overload and make decisions faster and with greater ease.
Continue reading »Posted by: Priya Nigam
Tags: Bing, Google, Internet Visibility Optimization, Search Engine Optimization, Search-Engine, SEO, Solutions, Tips
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08Apr
Tweety… On the Go
Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for relationship building. From emails to social networking sites and the use of multimedia, the Internet has become a strategic tool for brand building. The latest networking tool being used by companies is Twitter.
What is Twitter?
Continue reading »
Posted by: Priya Nigam
Tags: Blog, Blogging, Brand, Brand Building, Business Design, Internet Tools, Social Media, Social Media Marketing, Twitter
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