Yesterday, my Operations Manager approached me with an article idea. He wanted me to look at the whole British/American English question. A quick introspect later, I felt that such factors were best decided by the audience segment we intend to target. Obviously we have to speak the language spoken in that market but at the same time, given the fact that the US is well on its way to global cultural domination, there is an undeniable shift towards US English. Everything else is mostly of only academic interest.
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05May
Posted by: Arunesh Dogra
Tags: Content Writing, Copywriting, English, Language
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05Apr
Let’s not even get into a debate about the power of the written word. Since you are reading this, we can safely assume that the written word is worth something. However, we don’t read every article or webpage we come across on the Internet. While there could be many reasons for this, the key out of this door is to RIP your content.
RIP it…
Posted by: Arunesh Dogra
Tags: Content Creation, Content Development, Content Marketing, Content Writing, Copywriting
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06Jul
Spam vs Twitter
Last Saturday, @HeARTwork (an artist whom I follow on twitter) posted, “My wish for today for twitter? STOP selling your stuff for the moment and just enjoy your relationships with peeps eh? ” She is not the only one who wants spammers to stop corrupting Twitter.
What’s up on Twitter?
Posted by: Ankit Chadha
Tags: Business Design, Decision Making, Social Media, Social Networks, Spam, Twitter
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