While there are a gamut of content development service providers out there, how many times have you spend money, effort and time soul-searching to develop your company’s website only to find out that the reason your website does not appeal to your customer is the content itself?

On the World Wide Web, content flows much like water, till it finds its own level. Content shares another tendency, just like water, it takes the shape of the container in which it is contained. Web development service providers usually begin by proverbially repackaging old wine (content) in new bottles. Content is typically added as an after-thought. Usually by stepping back after the website has been created, taking some rough measurements as to how much space it should fill and then casting around for a content development services company to fill in the blanks. Well, blanks are exactly what you draw when you treat content as an addendum to your site.

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After instant food, instant dating and instant blogging, it’s time for instant content!

When Federer created history by winning the 15^th Grand Slam, prime-time was packed with stories on the champion’s life. Images from the time he won the Wimbledon boys’ title (1998) were shown. This was a time to reuse, repurpose, repackage, recycle, recreate and reformat. If paper and plastic can be recycled, why not content? When budgets are low and increased communication is the aim, reusing content is the way to go.

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The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in June 2008, “Despite a slowdown in ad spend on some traditional media, the rise of online advertising in Europe continues unabated.” The growing importance of the Internet is also revealed by the survey conducted by Nielsen Monitor-Plus in the US market. The survey reflects that while US advertising spending was up merely 0.6% in 2007, Internet ad spending grew 18.9%.

Why Formulate a Content Development Strategy?

Most people are attracted to the Internet as a source of information. This information is mainly available in the form of content. Content has the power to:
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When I’m watchin’ my TV
And that man comes on to tell me
How white my shirts can be…
I can’t get no satisfaction.
(Satisfaction – Rolling Stones)

Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to be innocent victims of repeated television and radio commercials. However, people today have low tolerance than ever for advertising and promotion messages that are unanticipated and mostly irrelevant. In fact, I am guilty of that as well… after all I did mute the TV whenever the match between Manchester United and Liverpool was interrupted by someone recommending the longest lasting batteries or sneakers that can breathe. “Stop interrupting me!” - Be sure that most of your customers are saying that today.

So, how do you get your message across? The two basic rules that work today are:

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