The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative… beyond designing. To reach out to their market, designers have added the Internet to the spring collection’09.
According to the figures provided by the Internet Advertising Bureau, the spending on online advertising in the United Kingdom rose by 21% in the 12 months ended June 2008. The significance of this rise is enhanced by the fact that the advertising industry as a whole declined during the same period. The ‘entertainment and media’ sector is one of the top three categories boosting this growth.
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The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It’s not about brands, seasons or just runway shows. It’s about mirroring what you are from in life, donning a Creator’s robes to visualize beauty, transform whites into a million shades of multiplicity and detailing it with just about anything the earth can offer such as shells, stones, gems and whatever catches artistic fancy. It’s about telling the world how beautiful it is through a larger vertical through phases of conceptualization, design, visual merchandising and showcasing.
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