Google has done it again… and how! The new Google Chrome ad has everything – from the innovative concept that keeps you mesmerized to the music, which says more than a thousand words! If you want to capture the imagination of the Indian consumer, you couldn’t get it more right.

I loved the way the ad begins with the logo made in Tanjore painting style. Then, of course, there is the concept, which is something like the Flintstones meeting the Jetsons. The ad puts across more clearly than any verbose debate could that technology and art need not be two mutually exclusive concepts. One can further the other, provide support, enhancements and greater reach.

The ad beautifully integrates all applications and tools offered by the company. You see the search engine, Google Adwords, Gmail, Google Plus and more. You also learn how each plays a part in completing the picture – a picture as impressive as the quintessential Tanjore painting.

Continue reading »

Google has once again furthered its core competitive strategy of simplifying things for its users! It has made Google+ hangout an easy and fun way to start a new hangout or connect with the virtual hangouts available. A hangout makes it convenient to ‘hang out’ with friends and acquaintances in real time and do some real exciting things online. It enables you to create your own space where you can invite like-minded people to ‘hang out’ with you.

Google Plus Hangouts

Simple Steps to Start an Existing Google+ Hangout

Continue reading »

Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights:

Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop search data does not depict this. However, the mobile explosion has proved this. Mobile searches actually increases during the weekend, lunch hour and in the evenings! Unlike desktop searches, with mobile searches there is no summer slump or Christmas break. Mobile searches are outperforming desktop searches. While Google has been obsessed with speed, simplicity has become extremely important for mobile phone searches. Google is continuously customizing its search engine for mobile devices.

Continue reading »

Yahoo Twitter Content Sharing Deal, Real Time Search Integration already Implemented

Yahoo! That’s a Tweet Deal !

Yahoo has finally managed to win the deal with Twitter. In an effort to jump on to the social media bandwagon, Yahoo has join hands with microblogging giant, Twitter, to integrate social media feeds. Emphasizing on the importance of this deal, Twitter co-founder Biz Stone says, “The information in one single tweet can travel light-years farther with this Yahoo! integration.”

Continue reading »

In terms of expansion, Google shares its tendency with Alexander the Great. Google is certainly the uncrowned king of the Internet, but it keeps extending its territories by launching new products. However, not every product enjoys as successful a fate as Gmail. After Google Wave failed to create waves among netizens, the company has launched another sensation – Google Buzz.

Google Buzz – Sneak Preview

Google Buzz is another bold step from the company to jump on the social networking bandwagon. Why bold? Because, Google already has tried its luck with Orkut.com and OpenSocial.com. However, the search engine giant was unable to dominate social ties that exist among internet users worldwide.

Continue reading »

If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.

Video Ga-Gadada-Da-Vida!

Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.

Continue reading »

Google Wave's Tree Structure of Communication

The ocean of information needed it. Yes, a wave that can enfold messages across various media and serve them to multiple users for communicating live and collaboratively is here. Google Wave is the offspring of electronic mail and Web 2.0, brought up by Google. Communication has advanced from messages by individuals to shared conversations.

Communication through Google Wave

Continue reading »

Bing Search Engine

With the launch of Bing earlier this month, Internet marketers have something new to work on. Going by the basic scheme of things, let me keep this blog post extremely simple.

What is Bing?

Bing represents Microsoft’s quest to beat Google in the search engine war. The company is advertising Bing as a “decision engine” and aims at keeping searches simple and organized. It attempts to help people deal with information overload and make decisions faster and with greater ease.
Continue reading »