“What’s in a name? That which we call a rose
By any other name would smell as sweet,”
- Juliet says distressed because Romeo’s name (symbolizing the family he belongs to) does not allow them to be lovers.

This is not about Theatre although it is rather Theatrical
With all due respect to Shakespeare, I just have to disagree. There is, in fact, a lot in a name. Why else would I go to a restaurant and ask for Coke instead of just any cola? Why would I automatically walk into a Levis showroom, knowing that I would get a pair of jeans that was sure to fit beautifully? When my aunt gifts me a Tommy Girl, why do I know I will love the fragrance before I even open the bottle? When my husband surprises me with Swarovski earrings, how am I so sure that they would sparkle for years? Apparently, there is a lot in a name.
Continue reading »

When I’m watchin’ my TV
And that man comes on to tell me
How white my shirts can be…
I can’t get no satisfaction.
(Satisfaction – Rolling Stones)

Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to be innocent victims of repeated television and radio commercials. However, people today have low tolerance than ever for advertising and promotion messages that are unanticipated and mostly irrelevant. In fact, I am guilty of that as well… after all I did mute the TV whenever the match between Manchester United and Liverpool was interrupted by someone recommending the longest lasting batteries or sneakers that can breathe. “Stop interrupting me!” - Be sure that most of your customers are saying that today.

So, how do you get your message across? The two basic rules that work today are:

Continue reading »