An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other’s products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine Marketing, Web 2 and Search Media Optimization (SMO) have gained huge popularity, affiliate marketing is also being recognized as a cost effective method of boosting revenues.
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28May
Posted by: Neena Arora
Tags: Affiliate Marketing, Interactive Marketing, Online Marketing, PPC, Search Engine Optimization, Social Media Optimization
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03Sep
Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet someone new or hear a new concept, my first instinct is google it i.e. to search for it on Google.
My guess is that 99.99% of Internet users use search engines on a typical day. Given the information explosion on the Internet, the surging Internet usage across the globe and people with lesser and lesser time, it doesn’t take a crystal ball to know that search engines are and will continue to be popular.
Posted by: Harish Agrawal
Tags: Internet Visibility Optimization, IVO, Pay Per Click, PPC, Search Engine Optimization, SEO, SMO, Social Media Optimization
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