Interactive Marketing - reaching to the user communities

Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.

The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.

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Veda Informatics is the second Best Social Media Optimization Company in India - Jan 2010 Ranking

NOIDA, India, January 2, 2010: Recognizing Veda Informatics Pvt. Ltd. as one of the best Social Media Optimization (SMO) companies in India, TOPSEOs has ranked Veda No. 2 in its list of the Top 30 Indian SMO companies. In 2009, Veda Informatics was in the fifth position in the TopSEOs monthly ranking. With the onset of 2010, Veda has made a big leap towards becoming the leading SMO services provider in the nation.

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Open Source Developers

Veda Informatics, a fast-growing internet visibility optimization company, has launched www.open-source-developers.com, offering website development services focused on the needs of individuals and small businesses. Start-ups and small businesses are typically tight on funds, but cannot forgo having a web presence. Continue reading »

TopSEOs recognizes Veda Informatics as one of the Best Social Media Optimization Firms in India

New Delhi, India, August 6: Veda Informatics has been ranked among India’s top 5 social media optimization (SMO) firms by TopSEOs, an independent authority on internet marketing vendors. The company has achieved this feat for the third consecutively month, this August. The rankings were given on the basis of SMO services for its clients - mutt-i-grees.org and HoozWho.com. Veda Informatics was recognized for its excellence in providing social media optimization services and achieving the objectives of these services. The company received high ratings for reach and brand management and was also recognized for timeliness and methodology.

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People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with their customers using the latest social networking technology.

Social Media and Fashion Industry

Through social media, it becomes possible for a fashion designer or a fashion company to generate publicity across online communities and websites. Social media makes it possible for fashion designers and fashion boutiques to generate interest about a brand. It finds ways in which a brand can be promoted more effectively to customers at a global level, that too with minimal cost.  

Social Media and Mirror Neuron
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Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet someone new or hear a new concept, my first instinct is google it i.e. to search for it on Google.

My guess is that 99.99% of Internet users use search engines on a typical day. Given the information explosion on the Internet, the surging Internet usage across the globe and people with lesser and lesser time, it doesn’t take a crystal ball to know that search engines are and will continue to be popular.

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