16Sep
With the veritable deluge of social media sites coming up, it is quite difficult to identify the ones that are the most appropriate for promoting your business. Managing a business profile on all social media sites does not work well either. You need to choose the right ones, depending upon the type of your business.
Identifying the Best Social Media Sites
Here’s what you need to know about the leading social media sites that would help you make the right decision to promote your business:
Posted by: Aritro Bhattacharya
Tags: Blog, Facebook, LinkedIn, New Media, SMO, Social Media, Social Media Marketing, Social Networks, StumbleUpon, Twitter, YouTube
10Sep
The core strength of Web 2.0 is interaction. Internet social media marketing uses platforms that combine social interaction and technology. It empowers companies to engage in a two way communication with their clients, prospective customers and strategic business partners. The wide reach of social media has made it a very powerful tool for any marketer. For instance, Facebook alone has about 500 million active users who spend over 700 billion minutes per month on the site. The other popular social networking sites are MySpace, Stumble Upon and Twitter.
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Posted by: Aritro Bhattacharya
Tags: Facebook, SMO, Social Media, Social Media Marketing, Social Networks, Twitter
16Dec
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.’ Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing its consumption of video.
Video Ga-Gadada-Da-Vida!
Think about it, already we have gone through two vast cycles. The lessons from the first were added to those of the second to form the basis of a new sensibility that was tagged as Web 2.0. People suddenly found expression and herded to the great cloud source in the sky; where each one of them was introduced to increasingly enticing and increasingly succinct methods of expression.
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Posted by: Arunesh Dogra
Tags: Case Study, Content Creation, Content Marketing, Demand, Google, Social Media, Social Media Marketing, Social Networks, Supply, Video Marketing, Videos, YouTube
06Jul

Spam vs Twitter
Last Saturday, @HeARTwork (an artist whom I follow on twitter) posted, “My wish for today for twitter? STOP selling your stuff for the moment and just enjoy your relationships with peeps eh? ” She is not the only one who wants spammers to stop corrupting Twitter.
What’s up on Twitter?
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Posted by: Ankit Chadha
Tags: Business Design, Decision Making, Social Media, Social Networks, Spam, Twitter
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