In terms of expansion, Google shares its tendency with Alexander the Great. Google is certainly the uncrowned king of the Internet, but it keeps extending its territories by launching new products. However, not every product enjoys as successful a fate as Gmail. After Google Wave failed to create waves among netizens, the company has launched another sensation – Google Buzz.

Google Buzz – Sneak Preview

Google Buzz is another bold step from the company to jump on the social networking bandwagon. Why bold? Because, Google already has tried its luck with Orkut.com and OpenSocial.com. However, the search engine giant was unable to dominate social ties that exist among internet users worldwide.

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Seven Things You Need To Know Before Purchasing The iPad

Steve Jobs with Apple iPad Tablet PC 2010

The iPad was received by a fervent (almost fanatical) response! However, the device has much left to be desired. Also, what’s new about the iPad anyway?

You may like to read the earlier post to get intimate with Apple’s iPad Tablet PC, before reading about the drawbacks of iPad.

Difference between the iPad and iTouch

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Is it a netbook? NO…
Is it a smartphone? NO…
It’s an iPad!

Astounding? NO…
Amazing? NO…
It’s simply… unbelievable!

“So much more intimate than a laptop and so much more capable than a smartphone,” Steve Jobs said at Apple’s biggest product launch since the iPhone three years ago.

Why iPad Will Become An iFad

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Interactive Marketing - reaching to the user communities

Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.

The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.

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Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world.

Three effective tips to consider are:

• Analyze where you have spent your money for marketing and determine the returns you have received from your spend.
• Consider that meta and search that are important areas to spend on in years to come.
• Offer useful website tools such as currency converter to engage customers on your website.

Here is a checklist for you to consider if you plan to grow your hotel’s visibility through smart online marketing strategies.

What are Your Hotel’s Distribution Channels?

• Does your hotel associate itself with major credit card companies?

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Google Wave's Tree Structure of Communication

The ocean of information needed it. Yes, a wave that can enfold messages across various media and serve them to multiple users for communicating live and collaboratively is here. Google Wave is the offspring of electronic mail and Web 2.0, brought up by Google. Communication has advanced from messages by individuals to shared conversations.

Communication through Google Wave

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People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with their customers using the latest social networking technology.

Social Media and Fashion Industry

Through social media, it becomes possible for a fashion designer or a fashion company to generate publicity across online communities and websites. Social media makes it possible for fashion designers and fashion boutiques to generate interest about a brand. It finds ways in which a brand can be promoted more effectively to customers at a global level, that too with minimal cost.  

Social Media and Mirror Neuron
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The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative… beyond designing. To reach out to their market, designers have added the Internet to the spring collection’09.

According to the figures provided by the Internet Advertising Bureau, the spending on online advertising in the United Kingdom rose by 21% in the 12 months ended June 2008. The significance of this rise is enhanced by the fact that the advertising industry as a whole declined during the same period. The ‘entertainment and media’ sector is one of the top three categories boosting this growth.
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The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It’s not about brands, seasons or just runway shows. It’s about mirroring what you are from in life, donning a Creator’s robes to visualize beauty, transform whites into a million shades of multiplicity and detailing it with just about anything the earth can offer such as shells, stones, gems and whatever catches artistic fancy. It’s about telling the world how beautiful it is through a larger vertical through phases of conceptualization, design, visual merchandising and showcasing.

Here are some top global trends to watch out for in 2009:

Pre-collections
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The New Year 2009 has begun amidst a lot of worries about global recession. For the hotel industry, this has been the worst of times, as most hotels around the world are struggling to tackle the problem of lowest occupancy rates. This is a first, since 1971. However, hoteliers are sure to devise creative and innovative ways to attract their guests and earn their trust once again. Inevitably, most luxury facilities in the hospitality sector would have to work doubly hard to demonstrate how unique and satisfying their offers would be so as to justify the greater expense. That’s why there is so much debate about innovative trends in the global hospitality sector.

So, here’s a mixed bag of global trends that is sure to interest those who are keen to understand what’s in store for the global hospitality segment:
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