Promotions – Capture User Interest
Integrated promotions provide marketing organizations with an outstanding vehicle for capturing user data while promoting their brand and pushing conversion. Integrated promotions utilize multiple mediums to maximize the effectiveness of a promotion. A simple example is a television commercial that prompts users to register on a website to download something for free. More complex promotions can include redemption codes, contests, interactive games, text messaging, eLearning, and more.
Veda Informatics provides turnkey integrated promotions including the creation of minisites, traffic building, e-mail communications, database management and analytics. All of our integrated promotions are designed to help our client partners achieve relationship synergy by exposing users to the promotion and invoking a response that allows us to capture a piece of user data.
You can direct your marketing promotions to provide positive return on investment. Our approach combines short-term results with long term objectives, allowing your promotions to drive conversion now while establishing an ongoing relationship with potential customers, employees, media or other individuals.
- Embed your organization in the ‘blogosphere’. Understand customer sentiment, monitor effectiveness of public relations and create a new level of buzz.
- Build a long-term relationship with your customers through loyalty programs custom designed to meet your organization's objectives.
- Get more intimate with customers, employees and other stakeholders by creating more personal communication.
- Create a connection with a brand managed community or a brand sponsored profile on a social networking site.
Communities
