Search Engine Marketing (SEM)
Although Search Engine Marketing is a new term in the business world, it is proven that a well researched internet marketing strategy is an efficient method of new business acquisition. Over 60% of all first time visits to a website occur as the result of a search! Search engine marketing is therefore one of the most effective marketing strategies that a company can apply. Even more important than the amount of traffic received, is the quality of traffic. The visitors that arrive as the result of a search are pre-qualified! They are already looking for the products and services your company offers. Contextual Internet Advertising costs pennies and returns dollars. That is why internet marketing is now bigger than banner ads!
Higher ROI than Traditional Marketing
SEM is something much better than traditional advertising because it is non-intrusive advertising and a very effective information source. Another major advantage of search engine marketing is that it evens out the playing field for savvy marketers to compete with established brands and household names. This is because search engine position is not based on the size of your company or annual revenues. It's based on the depth of your content. You don't have to match your bigger competitors advertising dollar for dollar because search engine marketing is proven to have the lowest cost of acquisition of any advertising vehicle. It provides a very high return on investment (ROI) because of its high conversion ratio of visitors to buyers and relatively low cost per lead. You can get just as much advertising mileage out of search engines for a fraction of the price of direct mail or even banners.
Pay-Per-Click (PPC) Search Engine Marketing
Pay-Per-Click (PPC) search engine marketing is one of the most powerful though most misused forms of media buying. When properly managed, however, PPC can be incredibly effective. Unlike fixed cost advertising models typically seen with other online media, PPC only charges your business when a user clicks your ad and visits your website. Many organizations overspend to "be number one" for a particular keyword without understanding the value that word is delivering. Effective PPC marketing requires a diversity of thousands of keyword combinations on a multitude of search engines with specific landing pages in order to deliver both volume and conversion. Veda Informatics provides managed Pay-Per-Click search engine marketing services. Our goal is to provide optimal conversion for your search engine marketing costs.
Search Engine Optimization
Pay Per Click Management
