Once upon a time, I decided to shoot how seriously people work in a company named Veda Informatics. We wanted to shoot people’s focus towards their work, how they met deadlines and how they adhered to the age old theorem which says Work is God. However, the video became a goof up as we could not find any serious stuff, however, wat we did find was one of the most important truth of professional life. We named this journey as In Search of Some Serious Stuff.
Just few days back I came across this wonderful story from Mahabharata; this story was told by Bhishma to Yudhishtira. This story is an example of amazing loyalty and compassion which we find missing in today’s world. I was not able to find anything to write for blogging contest this time but when I read this story I thought of sharing this with everyone in Veda Family. Here the story goes….
Long time ago in a forest near Kasi (known as Varanasi now) lived a giant tree. Its branches were spread for miles around. This gaint tree gave shelter to many birds and animals like monkeys, squirrels etc. All types of birds had nests on this tree. Even snakes and lizards crawled beneath the tree seeking shade in hot days. All these living creatures were secure and happy under this tree. One day a hunter launched a poisoned arrow into trunk of tree while chasing its prey. Due to the harmful effects of the poison the leaves started falling from the tree and the branches started to tremor. All the inhabitants of the tree started running away from tree after they recognized the trouble. There was just one parrot who refused to leave the tree- its shelter in such condition. Everyone tried to persuade him to leave for his well being but he was just not ready to leave his home.
God was amazed by such conduct; he was surprised that how such a small creature can have such traits when humans don’t have it. He appeared in front of bird in guise of a priest and advised it to leave the tree. He asked the bird that there are many other trees in the forest that are laden with green leaves and fruits then why you don’t want to leave this tree and go to one of them. The bird replied: This is the place where I was born, here in this tree I gained all the good traits of my character and here I took shelter from all my enemies and natural hazards. Should I now abandon the one who has always been my support? The Vedas themselves teach –Matr Devo Bhav, Pitr Devo Bhav, guru devo bhav (means honor your mother, father and guru like God). This tree has been all to me. Should I abandon it now? Pleased by the bird’s conduct God revealed his identity and offered the parrot a wish. The parrot pleaded the God to save the tree; God saved the tree by showering nectar on it. The tree was saved just because of a small bird because that bird had sense of gratitude towards its benefactor.
This story teaches us to always be loyal to those who have offered shelter to us and who has been our support in bad times. We should never forget the people who have been compassionate towards us. If we are unable to see God in one who has been our help then we can-not see God anywhere. Whatever virtues, qualities we may have but without loyalty and compassion they are worthless. Being ungrateful is the worst thing that one can ever do.
The prime cause behind sharing this story with all of you is Veda. Through this story I wanted to give a message that I would have not been able to give otherwise. By the God’s grace Veda is in no such state, instead we have started our journey towards a bigger goal and we all know that the path to that goal is not going to be a piece of cake. There will be ups and downs for sure. What I expect from all of us to have loyalty and compassion that a little bird had shown towards the tree. Veda has always been shelter to fresh talent and welcomed it with open arms. Most of the people who are currently part of Veda family; had joined here as a fresher. When the world was not ready to accept us and give a chance to our talent, Veda did. We have gained all our knowledge and experience from this place and now is the time to hold our hands together and support our own nest. Whatever we are today worth of that’s all because of this wonderful company and now it’s our chance to give something back to it by supporting it up with our knowledge, experience and hard work. I believe that all of us feel the same but still I wanted to say this to everyone at Veda. I have full faith that we will fare through this very well and will become a much more successful company tomorrow. Today we are proud of this company which is an integral part of our lives and tomorrow also when we will look back I am sure we will be prouder.
“The greater the loyalty of a group towards the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.”
Ajj jitendra badminton khel ke aya, aur ake kaha “sabse pahale tumse milne aya hun “, Ab usane sahi kaha ya chhutha ye bat mayne nahi rakhati hai.
mahttva ki bat ye hai, ki o bahut khus tha ,jahir hai ki khus hi hoga kunki apne beech ka vaha pahala ladaka hai , jo national game me pahucha ,sath hi uski mehanat bhi safal hui.
usane muchhse kaha ki vaha jeet ke aya hai,main khush hua, kya muchhe vakai khus hona chahiye, nahi janata ,iske pahel ke uske sabhi uplabdhiyun se muchhe dukh hi hota tha,par aaj yesa nahi. lagata hai ki mane dost sabd ka kuchh arth samchh liy hai.par na jane man ka koi kona kaha raha tha ki muchhe khus nahi hona chahiye,are jeeta to o hai aab muchhe neecha dikhana parega ,uski vah vahi hogi aur main jahan ka tahan .
shyad ye vichar meri asfalata ashantosh ki bhavan ke karan hai.manushya kuchh bhi kar le ye dono usk peecha nahi chhodti.jabki manusya ki asfalata ka mul karan uska apne lkshya par dhyan na dena hai,
Aaj har koi karne se jyada pane ki hor me laga hai ,karya ke suruat se hi hone na hone ki ganit me ulajh jata hai,aur fir asfal hone par bhagya ka rona rota hai.
Jitendra yek sadharan parivar se tha .pita sales man ,mata house wife ,aur do badi bahne ,aur do bhai.ghar ki economical condition sahi nahi thi,kam karne vala ek aur khane vale panch.
“pata nahi mere desh ke log ham do hamare do ke bar me kab samcheege”..
Lekin jitendra ka rahan sahan sadharan nahi tha ,o hamesha hi yek astariya jivan bitata tha.muchhe lagta hai ki ye sab uske aas parosh me rahne vale uske dosto ke karan tha.
kisi ne theek hi kaha hai ” itra ke sath rahne se itra wale se bhi khusbhi ane hi lagti hai”
par yek bat thi jitendra jo bhi karata apne paise se, khud tution parata ,aur electranic ki jankari hone ki vajaha se usase bhi kucch kama leta ,aur apne shauk pure karta,sath hi thora bahut ghar ke kamo me bhi lagata.
Jitendra padne me hoshiyar tha ,par usme jo muchhe sabse jyada prabhavi laga uska milan shar hona. yek aisha vyktito ki use dekhate hi chehare par muskan daur jati.Neta ,Abhineta ki Nakl to aese karta mano usne sabko kala baji shikhai ho.
Jitendra jindgi ke har vidhha ko jine vala inshan tha,chahe o khel,parai ,shrarat kuchh bhi ho.
Mere Jitendra ki dosti ki shuruat hone ki bhi rochak gatana hai.Main apne kasbe se Intermediate karne ke bad rewa (MP ka yek Shahar) B.sc Karne aya tha.rewa ke achhe college me dakhila bhi ho gaya nature se jyada milnsar tha nahi ,satha hi dost shabd par visvas bhi na ke barabar tha ,hamesha hi akele chalne ki aadat thi so ,rewa pahuch ke bhi vahi hal raha.
Ek din saikal se college jate waqt mera accident ho gya galti meri thi ,dono hath chhodakar saikal chala raha tha ,ab din jaise taise beeta par sham hote hi halt bigar gai aur mere dahine hath me jor se dard hone laga .ab kisi se jan pahachan bani nahi ,bulata bhi to kisko ,paise bhi nahi abbto bas ishvar ka hi shara raha.
Jitendra ka ghar mere room ke pas hi tha ,kai bar vah muchhse gali me mila bhi tha,so ,us din ishvar ki kripa se sham ko mere kamre me aya,Bahar dastak hui ,man me shanka ,kaun ho shakta hai… ,darvaja khola to dekha jitendra ,Man me khusi hui par madat lena muche ata na tha.
“Jab admi mushibat me ya bure waqt me hota hai tabhi use apni khamiyun ka yehshas hota hai.”
Jitendra ne pucha kya hua pahle to maine chhipane ki kosis ki par meri ankho ne sab ugal diya,aur ankhon ki gangotri se ganga,yamuna ki dhar fut pari,jaban ne bhi sath diya aur puri ram kahani jitendra ke age rakh di.usne muchhe datate hue kaha -pahle kun nahi bulaya aur dactor ke pas chalne ko kaha maine paise na hone ki bat batai to fir dat mili.
Doctor ke pas jane par pata chala ki hath ki do haddiyun ne namak harami ki hai aur mahine bhar ke liye plaster chada gaya.
mere pas ab tak koi dost nahi tha ya ye kahe ki maine kabhi kisise dosti nahi ki thi vaise bate karane aur riste banane me man bhi bahut mahir tha par dosti karan bada muskil tha mere liye .
mere dosti ke mayne kafi kare the.Bina swarth koi muchhse milta na tha aur jahan swarth wahan dosti kaisi.
par is ghtana se muchhe vastvik taur par apne vicharo par vichar karne ki awasykta mahshus hui.ushase mane shikha ki kisi ko parkhane se pahle apne apko shabit karana parata ahi.
“Bina swarth ke aapke shukha dukha me satha dena vala hi apka sahi maine me dost hai”
“Ham log dosharo ke liye to sharte rakha dete hai par ham kya hai ye kabhi nahi sochate”
Inhi kara no se aaj tak meri kisi se dosti nahi hui ,par main aab apne ko badlana chahta tha aur isme sath diye JITENDRA ne .
Ab ham aur jitendra bahut achhe dost the ,jitendra muchhe apna sabse acha dost manata tha aur main use.Uski bhumika mere jivan me yek dost se jyada ye guru ki rahi ,usne muchhe sahi mayne me jina shikhaya.usase dost sbd ki ahmiyat ka pata chal ,aur usne muchhe apne se bahar nikal kr duniyya ko dekhana shikhaya.
“Yek accha dost hamesha darpan ki tarah hota hai ji apke guna ,dosh ka darshan karata hi.”
Ushise mucche pahli bar apne likhne (kavita) ki sakti ka pata chala,aur apni tarkik sakiti ka jan hua.
main jyada khel kud me ruchhi nahi rakhta tha usne muchhe badminton khelnae ke liye prerit kiya aur main sanbhag stariya kkelo tak pahucha bhi ,par pairo me arthritis hone ke vajah se age nahi khel paya.
“Yek acch dost yek shilpkar ki tarha hota hai hai ji pathar ko trash kar use acchi murti me tabdeel karne ki kosis karta hai.”
Jitendra badminton bahut accha khelta hai sayad hi koi uske jaisa pure state me khelta ho aur usne sabit bhi kiya.
vah is jeet ka adhikari hai ,usne iskeliye kafi mehnat bhi ki hai.aur uski jeet me mucche bhi apnee jeet mahshus honi chahiye ,yahi yek acche dost ki nishani hai
AKHIR JITENDRA MERA DOST HAI.
I received a rosary from a priest last Sunday. Touching a few beads ,I gave them each a name. I called the first bead, ‘Love’. The bead whispered, ‘Converge Love and Diverge Love’. There is a story of a seeker who wept openly at the mere sight of a hill,a mountain a flower or a river. One day someone asked him “Why do you cry?”
He replied:” Looking at these icons of nature I hear a voice which says, ‘Do not be thankless! ‘ You have forgotten the creator of the universe. This rattles my soul and so I weep”. That call for the universe is beautiful and we are lucky to be part of it.
Love binds us with silken threads. We get bonded; we get linked with people whom we love. Love unites us. By loving the supreme, you are united with Him, for you will feel God’s presence within you and around you. When you love God, you will learn to love others and your life will be built on the foundation of love.
I called the second bead ‘Humility’. It says: “Give up Pride.” Just as eating food and drinking water are necessary for living, it is necessary to practice humility. One has to pay a price for being egoistic.
How foolish is to say, “I did this, I did that! “This ‘ego-intoxication’ must -go! For what am ‘I’ but a flickering candle that at the dawn will die!
The third bead is ‘Peace’. It says: “Don’t be angry. Keep you cool.” Anger is harmful. One mother got angry because her child was troubling her while she was working. She admonished the child, but the child continued to play mischief. The enraged mother picked up the child and threw him down. Every headless act is sinful but there is much more irrationality in anger.
With love, humility and peaceful disposition, your path can only become more pleasant and less difficult.
Want to share this person’s thoughts, which I agree mostly.
I wish I could be with you today, in the flesh as they say. Unfortunately, I’m in India. Ever been in India? It’s very hot. If you don’t mind, I’m going to take off my coat.
You know, in the advertising community today, there are two worlds — your world of direct response advertising, and that other world, the world of general advertising.
These two worlds are on a collision course. You direct response people know what kind of advertising works and what doesn’t work. You know it to a dollar. The general advertising people don’t know.
You know that too many commercials on television are more effective — more cost effective — than 10 second commercials or 30 second commercials. You know that fringe time on television sells more than prime time. In print advertising, you know that long copy sells more than short copy. You know, that headlines and copy about the product and its benefits sell more than cute headlines and poetic copy. You know it to a dollar.
The general advertisers and their agencies know almost nothing for sure because they cannot measure the results of their advertising. They worship at the alter of creativity, which really means originality, the most dangerous word in the lexicon of advertising. They opine that 30-second commercials are more cost effective than two-minute commercials. You know they’re wrong. In print advertising, they opine that short commercials (whoever prepared the teleprompter presentation goofed, obviously he meant ads) sell more than long copy. You know they’re wrong. They indulge in entertainment. You know they’re wrong. You know to a dollar. They don’t.
Why don’t you tell them?
Why don’t you save them from their follies?
For two reasons:
First, because you are impressed by the fact they are so big and so well paid and so well publicized. You are even, perhaps, impressed by their reputation for creativity, whatever that may mean. Second, you never meet them. You inhabit a different world. The chasm between direct response advertising and general advertising is wide.
On your side of the chasm, I see knowledge and reality. On the other side of the chasm, I see ignorance. You are the professionals. This must not go on. I predict that the practitioners of general advertising are going to start learning from your experience. They’re going to start picking your brains. I see no reason why the direct response divisions of agencies should be separate from the main agencies. Some of you may remember when television agencies were kept separate. Wasn’t that idiotic? I expect to see the direct response people become an integral part of all agencies. You have more to teach them than they have to teach you. You have it in your power to rescue the advertising business from its manifold lunacies.
When I was 25, I took a correspondence course in direct mail. I bought it out my own pocket from the Dardanelle Corporation in Chicago. Direct response is my first love, and later it became my secret weapon. When I started a Ogilvy & Mather in New York, nobody had heard of us, but we were airborne within six months and grew at record speed. How did we achieve that? By using my secret weapon, direct mail.
Every four weeks, I sent personalized mailings to our new business prospects, and I was always amazed to discover how many of our clients had been attracted to Ogilvy & Mather by those mailings. That was how we grew.
Whenever I look at an advertisement in a magazine or newspaper, I can tell at a glance whether the writer has had any direct response experience. If he writes short copy or literary copy, it is obvious that he has never had the discipline to write direct response. If he has had that discipline, he wouldn’t make those mistakes. Nobody should be allowed to create general advertising until he has severed his apprenticeship in direct response. That experience will keep his feet on the ground for the rest of his life.
You know the trouble with many copywriters and general agencies is that they don’t really think in terms of selling. They’ve never written direct response, they’ve never tasted blood. Until recently, direct response was the “Cinderella” of the advertising world. Then came the computer and the credit card, and direct marketing exploded. You guys are coming into your own. Your opportunities are colossal. In the audience today, there are heads of some general agencies. I offer you this advice; insist that all your people, creative, media, account executives, that they’re all trained in your direct response division. If you don’t have such a division, make arrangements with a firm of directing marketing specialist to train your people. And make it a rule in your agency that no copy is ever presented to clients before it has been vetted by a direct response expert.
Ladies and gentlemen, I envy you. Your timing is perfect. You’ve come in the direct response business at the right moment in history. You’re on to a good thing.
For 40 years, I’ve been a voice crying in the wilderness, trying to get my fellow advertising practitioners to take direct response seriously. Today, my first love is coming into its own. You face a golden future.
Thousand of miles, sailing and sailing
The hedges and ditches, veiling un-veiling
The achievement of mine, when sweep the sky
I never knew will make me shudder and cry
I saw a corpse when startled at me
Lumping along-along with me
I was hiding my face from its sneer
It was asking about my entire souvenir
I was reluctant for what all happen
Is it possible? I was in sixes and seven
While Whirling along with this new fangled world
I never new by this global warming I will be swelled
Now each drop of water turned gulper
But they are only my thirst helper
Scrambling and staggering when I shattered
I found myself every where in water
A minute ago, I just realized that there was not even a single member of the content team around. Swapna is working, but thousands of miles away. Vidya and Pallavi are also out of town. Ranjit’s leg is still troubling her. Asif and Raji have not been keeping well. Mayank, I guess, is preparing for his exams. Oh my god, this is sounding like a leave request mail. But, i am not done. Priya and Shalini have left. Palash, where are you? Oh…here he comes. And, Piyush sir (in our dearest Sachin’s language) ko bahar ghoomne ki hawa lag gayi hai ! 
Missing you all…
Love thy all!
Nai Dilli
Hey my name is pug, the AD wala. I am undoubtedly a celebrity land mammal. I feel great when I come out of my master’s apartment in a place called New Delhi in India. I am a craze particularly in the urban area. I feel like a prince, especially when I am out for a morning or an evening walk with Bholu, my Gorkha keeper. Strangers, you know, complete strangers come upto me, cuddle, give me names and coo-chi-coo me. I am popular among children as well. Though my mum used to tell me that to her comparison my generations of doggies have become more popular and {psst expensive also}. I tried to find the reasons – I met a friend, a fellow pup you know, se lives just two blocks away. She is called Jane. She told me that a telephone company “Hutchison” ran a series of TV and print advertisements featuring US. The advertisements were aesthetic and cool. So cool hai hum.
My history
I am one of the most smartest dog around and Intelligent too, Stanley Coren says so, who is Stanley? I don’t know, but he has conducted some kind of a research on us, so funny. We are everywhere on the papers, TV and the internet. A site called Wikipedia says that we love company of human beings. True, we love men and women. If I go by my historical presence then it goes like this. Emperor, Ling (168-190 AD) of China used to take care of us and we were guarded by soldiers and given the best meat and rice. Then started our European journey, we were smuggled by the Dutch and introduced to the Kings and Queens of the then monarchy. My forefathers were in company of a King called Napolean Bonaparte and his wife. Then came HRH- her Royal Highness Queen Victoria, she loved us and expanded our popularity to a next level. My ancestors and fellow mates have acted in films like The Adventures of Milo and Otis, Men In Black, The Clique Series, Massie Block, Disney’s Pocahontas, George Lopez. See, ain’t I special? We like a man’s girl friend also have many names, international fame you know. Mops in Germany/Holland, Mopsi in Finland, Carline in France, the Spanish call me Doguillo and in India I am not sure but I have heard children shouting “phone wala kutta’- phone Wala? Yeah, that’s India.
Today and my future
Friends, are you guessing why I want to express? I want to say few things. As I told you about my origination before. We are used to cooler climatic condition. I know I am show piece doggie, but such extreme heat these days leave me panting. Another friend of mine died during the summers, you know. We are sophisticated and need care. One more thing, the street doggies or the mix breed envy me, though I don’t like them growling at me, but this is something which is not in my control. Right? I am attacked quite frequently and got hurt on my back. One last thing, I’me stolen for money, a friend was picked by unknown people and his master never saw him. One last thing, despite my race which is superior I want to make peace with the street and poor doggies. I have a good nature and good at heart, basically. I stand for equality and harmony – No violence against animals. The Dog - Man’s best friend.
Thank you VEranDA.
Allow me to take you to a picturesque village in Kerala, among the Western Ghats, where I was born and spent some beautiful years of my life. The beauty of the village lay in its ponds, streams, temples, lush green scenery, simple village folks, and last but not the least, the majestic mountains.
For me, the word “mountains” conjures up countless images of romance, beauty, mystery, grandeur, tranquility and pure bliss. As children, my cousins and I were perpetually intrigued by what lay beyond and over these mighty structures. Thus, to douse our curiosity, we once planned an expedition to explore them, on foot. However, despite the resoluteness, we could only muster the courage to explore the smaller ‘rocks.’
Thus, on a cheerful, bright afternoon, during the summer vacations, we set out on our ‘daring’ mission. With great laughter and excitement, we climbed the rocky terrain. Once we reached the summit, we were totally delighted by the beauty around us. Also, the exuberance of having reached the ‘top’ was evident in every tired soul. We sat there for hours, sinking in the feeling and enjoying the bonuses, like the cool breeze against our faces, the swaying paddy fields below, the people in their colorful clothing working on the fields, and so on. Most important, we got a totally new perspective; one that was very interesting and exciting! We longed to go there everyday.
Soon, as the monsoons arrived, we would watch the sight of clouds hovering over the mountains. We would spend hours, doing nothing but witnessing the clouds change shape, color, and eventually come down as rain drops. Those were the moments of true revelation; the moment of a lifetime!
As I grew up, my love for the mountains also grew; and so did the intrigue factor. The Ruskin Bond stories that I read with great interest further enhanced my belief in the mystery of the mountains. When I read these stories, I could see the entire story unfold in front of my eyes and I felt being a part of it. Then, to add fuel to fire, my friend who belonged to the Garhwal region, would relate unending tales of first-hand supernatural experiences with such conviction that I was seriously sure about the mountains’ mystique factor. The mountains continued to elicit special emotions in me.
Most recently, a wonderful rendezvous with the mountains happened during our visit to Nainital, Uttaranchal. This journey once again flamed my eternal love for the mountains. While at the hotel, we could sink in beautiful sights of the placid Naini Lake, surrounded by the rising mountain ranges. During the evening, while taking a stroll along the Naini Lake, I felt a sudden sense of nostalgia. It was probably a result of the cool weather and the beautiful scenery. I was inundated by the soothing memory of my wonderful childhood days, along with my long-cherished perceptions about the mountains and an unexplainable happiness on visiting the place. The entire experience was so humbling, it reiterated the insignificance of ‘me’ in the entire scheme of things. Unknowingly, my mind wished to be a part of it, forever, to know and love them more.
When I look back, I feel extremely fortunate to have obtained such invaluable moments of beauty and pleasure, which every man truly deserves. I also believe that it is our responsibility to preserve this beauty, so that the generations to come can cherish such wonderful moments of revelation and self-discovery, and in the process, remember their forefathers for the good things they left behind.
An open-ended journey
It is 2.25 am. I was supposed to leave for home five hours back. But these three hooligans imprisoned me in the hostel. Unless we put up a 45-minute play, we can not go to the festival in Pakistan. So, here we are – struggling to create a standard production with five nights, four days, three cigarettes, two writers and one good actor.
After quadrupling on a bike, we reach VKRV. Over paraanthas, we discuss the chains that restrict us. We have only one more person in our team, the only girl who had a passport ready. Hence, we have fewer options. We can not dream of big sets. No script in our knowledge can be performed by such a small team. A kind of frustration builds up. We start asking questions.
Who am I?
How free am I?
What am I looking for?
The search for a good script actually transforms into a more personal search. I close my eyes. Three friends in a room explore issues of identity, freedom and purpose. We are able to visualise the product in the process. I take the pen out of my pocket and get hold of a tissue paper. Our “baby” is born – ‘Kamra Khula Hai’.
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