Thursday, February 05th, 2009 | Author:

“Music fills the infinite between two souls” Rabindranath Tagore. True, music is devoid of any cultural or ethnical boundary, race or any conceived prejudices. Be it Indian or western the very idea of music has a hypnotic feel and it is a bond that is free of any biases. I saw a film called ‘Taalsome years back, in this film Anil Kapoor plays a musician and lifts up an original tune to re-mix it. Reference of a film can be a standalone example, but the fact remains that it’s happening everyday and all the time.

Rabindranath Tagore might have coined this phrase many years ago, Never he realized that internet, CD and DVD’s and importantly scrupulous people were out of existence forget piracy. Correct, I wish to open a discussion about figures, views and news with you from a platform like this. I don’t remember a person till date who having access to the net and has not downloaded songs from the internet. We at Vedainformatics deal with online activities at the same time; we give hundred percent credit to original creators. We have little idea how much financial damage is done financially to real owners of creators and legal music owners. Leading organizations have provided fat figures like the entire music industry looses about 12.5 Billion USD, 71,060 American jobs, $2.7 Billion worker earnings, $422 million in tax revenues, $291 Income tax personal and $131 corporate income and other taxes. FYI that these figures comes from the US alone. An Indian business person Mr. Kumar Taurani of Tips music will be heading the Indian Music (IMI) and the Phonographic Performance (PPL) for the financial year 2009- 2010.

The good news, online music business grew exponentially in the last fiscal year approximately at 25% pa crossing over news print, magazines and cinema industries combined. Music recording labels have licensing pacts with digital partners like mobile phone companies, legal Peer to peer services, video on demand, podcast, CD jukeboxes and ISP (internet service providers) as well.

In an editorial piece posted in a popular newspaper in India the editor mentions that recording industry worldwide is actively looking at alternative revenue stream to survive and flourish perhaps.

We are living in an era where the word ‘Free’ especially in digital commercial segment is an important problem area which needs attention. It is also true that a business model can be offered where users can download music ‘Free’. A nominal charge can be extracted by the ISP’s directly since they are responsible for file sharing and broadband speed etc. This suggestion is likely to succeed since it will be an instantly popular and spare a user from bearing the brunt from possible legal actions.

The International Federation of Phonographic Industry (IFPI) with 1400 record companies membership in 72 nations is also thinking on similar lines. John Kennedy, of the IFPI, says: “The recorded music industry is reinventing itself and its business models. Music companies have changed their whole approach to doing business, reshaped their operations and responded to the dramatic transformation in the way music is distributed and consumed.”

If you talk about cinema music (hindi) and Bollywood, music piracy can be a great source of publicity, especially if the music is good, it can be acted as a tremendous source of word of mouth publicity for the film producers as well. Why not film producers ask internet viewers to download songs from their sites directly?

Well, a debate persists that whether we will be able to fight street piracy, commonly called and convert illegal downloader into a legal model or not. Engaging ISP’s vigorously in protecting intellectual property rights and content creators and jobs respectively is an option open.


Let the music play. What do you say?

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6 Responses

  1. 1
    pakhi 

    very true and thoughtful.good work
    pakhi

  2. 2
    Romila 

    Bishoye tai jaage, jaage aamar gaan..

  3. 3
    Palash 

    taar pore jhere keshe aar jhepe gaan!

    (it doesnt means anything) lol

  4. 4
    Palash 

    Coldplay did it. In a bid to promote music, what a wonderful way!!

    Downloading free and legal at

    http://lrlrl.coldplay.com/leftright.html

  5. 5
    Palash 

    and yes, the link has attracted 3.5 million downloads. What a publicity……

    Check this
    http://www.facebook.com/coldplay?ref=nf

  6. 6
    Dax 

    Nine Inch Nails literally invented viral marketing with their last album and the accompaning drama. Look it up. Goes to prove that online music can find gaps in the problem and actually go for it. Also look at Radiohead’s In Rainbows album which was released with no price tag. Downoaders simply paid what they felt like.

    Trouble is, the greedy music corporates just cannot face the fact that in 40 years, their industry has become outdated.

    In the sixties, the hippies who started rock and roll believed in free love and free music. The 1970s took this demand and formulaized it into a multi-million dollar industry.

    Who cares if they are burning now?!?!?!?

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