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Thursday, July 16th, 2009 | Author:

Dear Friends,

We are presenting this year’s first newsletter. The content team has grown, we have successfully executed a number of big, small projects. We are also planning to penetrate Indian markets. We are under a continuous process of defining growth; much credit goes to the leadership and of course our super energetic team. We conceive, nurture and eventually explore creativity. VEranDA was a result of that seed. Personally has been a wonderful experience to be a part of this team. The feedbacks we have received from clients attest how we have helped people building their businesses in with the help of new media. We have had our share of setbacks but never have we compromised on quality or commitment to our clients. As a result, we are among the top 15 service providers of the business platform we use. The newsletter is just an effort to improve our internal communication process and stay abreast of the developments in the team and the organization.

Palash -Vedainformatics Team

Piyush:
“Let me share some recent thoughts that have been going around in my head. Good Work is a great route to success in life, but for the ones who want big time success in life the only route is excellence. Excellence is primarily about the quality of what we create…and quality is a little about aptitude and a lot about attitude! Let us think about it and move in the direction of big time success in the times to come.”

Priya:
“We call it Veda
What is it though?
A place to dream
And strive to achieve more

Enthusiasm and ideas
Pats on the back
Swaying, drifting, then running
To find the right track

Lunchtime and tea cups
And conversations that last
Long after we’ve stopped talking
Of subjects too vast

Team meetings and agendas
And targets to meet
Contests and winnings
None accepting defeat

Humming, then singing
A song with no tune
Harsh to the ears?
No, we’re now immune.

Discussions and debates
Daily fights over a chair
Birthdays and ragging
Coding and software

An article badly written
Redo threats exchanged
Glances and feedback
But never estranged

The team lives in my heart
And I’m never alone
I come in every morning
Saying, “I’m home.”

Romila:
“I have put down a couple of thoughts. Working from home keeps me away from the goings on in the office. It’s been a year since the last edition of this newsletter was published. In this time, Veda Informatics has grown in leaps and bounds, not only adding new people and projects but also in new dimensions. Take the VEranDA for instance. This site allows Veda-ites a platform for creativity and free expression, and has become an instance success. Not only this, there now are meetings that not only facilitate planning regarding project delivery, but also is a place where people exchange knowledge. I believe that in the past year, Veda has grown in terms of the number of people, diversity of projects, skill base, knowledge and team spirit. For the next one year, I can only imagine that in terms of progress, even the sky isn’t the limit for Veda Informatics.”

Swapna:
“Top Five Things I learnt at Veda

Originality is God, Create it.

God is in the Details, Follow it.

Team Meetings Can Be Fun, Enjoy it.

Talent is the Best Resource, Tap it.

Food is the Best Fevicol @ Work, Share it.”

Ankit:
“Joining Veda has been a reincarnation. Content is just a small part of what I’ve learned here. People here have helped me discover myself. The freedom this place offers is amazing. I just hope that we, as an organization, keep touching lives.”

Vidya

Hello everyone!

Its been almost 5 months for me in Veda. And i can honestly say that i loved every minute of it (well ALMOST every minute). 🙂
I remember, i was a scared little soul on the first day i joined Veda, considering this is my first ACTUAL job. However, i feel that the time that i have spent here has molded me into a stronger person. I am also glad for having joined Veda because i got a chance to meet a lot of interesting characters (you know who you are).

Hoping to spend a lot more interesting and productive months with this crazy bunch.

P.S. The newsletter is very encouraging!!!!!!!!!!!!!!!!!!!!!!!!

Swapna

Hey Vidya,
Good to read your mail.
I totally love my interactions with every one at Veda and I think you are so lucky to have started your first job here. Being here has grown you and each one of us in meaningful ways, similar to the transformation that a caterpillar experiences in its next avatar as a beautiful butterfly, ready to dazzle, explore and find new purpose in the world even as it flits seeking nectarine knowledge and thirsting for more. That’s the vision, power and confidence that Veda endows each of us with.

This newsletter is a great endeavor to bring us closer to one another, respect what we are doing in different roles and stay together as one family. So, lets all vow to support and grow this endeavor on a regular basis. God bless.

Shalini

Veda has grown immensely from being a five member team to a full fledged
company. Veda is a dream come true…… With its amazing talent and a bunch
of people crazy for success and more success, Veda is zooming ahead to
become the leading company (Competitors BEWARE!!). In terms of planning and
achievements, we have crossed numerous hurdles, learnt amazing lessons and
come a long way from serving one client to countless ones (and making them
feel happy to associate with us!)
All I can say now is, Hail Veda!!

Monday, February 16th, 2009 | Author:

Wherever I go and hear people talking about India Inc, the first thing I hear is “INDIA is the biggest growth market, next only to CHINA.” I do feel proud, as rest of my compatriots …. But, then I ask, why next to China? Why not the leading growth market? I believe that India has enough potential to overtake China in its pursuit for growth. Well, at least one person tends to agree with me on that respect. And, that person is none other than the CEO of the Google Inc, Eric Schmidt!!! In a statement made in 2006 (I know it seems slightly outdated, but India’s prospects haven’t changed in these years, have they?), he had emphasized that it is India and not China that is set to become the world’s biggest Internet market over the next five to ten years!!

INDIA – Where is the growth on the Internet?
I know you will be asking yourself (or me), if the above statement is true then – WHERE is the growth? India seems to be a rising star for the Internet but where is the presence of Indian companies on the net? When I go and search on the Google search engine, hardly do I see ads of Indian companies being displayed on the Google search page. Neither have I seen Indian companies utilizing one crucial tool offered by the web – Internet Marketing!! What to say of others, even the top Indian companies (the so called big wigs) are ignoring this powerful tool that can significantly enhance the visibility of these top-notch firms on the web. This is particularly disturbing given the fact that India has its share of high-quality Internet Marketing providers. And, these providers are increasingly being used by companies from world over to improve their net presence and customer awareness….

Popularity of Internet Marketing – The STATS
In fact, Internet Marketing is gaining strength over the other marketing media the world over. See the facts!! The Nielsen Monitor-Plus survey for 2007 (the year when cash crunch hit the US by force!!) has indicated that while the advertising spending in the country grew by just 0.6%, Internet ad spending rose by 18.9%. Don’t think I am US-centric. The rise in Internet marketing is not just limited to the US but is a phenomenon that is being seen in Europe and the UK. In fact, analysts in the UK are predicting that Internet will overtake television as the biggest advertising medium in 2009. Amazing, isn’t it? Or, is it “YAWN!! O come on Shalini, we have had enough of the stats! Can we now come to the punch line?”

Attitude of Indian Companies on Internet Marketing
Ok, so here I do. Let me get back to where I started. Where is India on the Internet Marketing scene? Except for being a country housing some of the most remarkable Internet Marketing providers, it is nowhere close to using this entire exciting marketing concept. When it comes to corporate biggies, they are spending millions on television, radio and even newspaper marketing, but when it comes to Internet Marketing, all they come up with is “This concept is interesting. We can use it later maybe but now, in this cash crunched market, we are not sure whether this we are ready for this!!” The difference in the marketing attitude of the cash-crunched West and the on-the-growth-radar India is palpable. And, so is the visibility and brand identity of Indian companies, which beyond doubt produce better products and services than their Western counterparts, but fall far behind in popularity and demand!! Need I say more on where India stands on the Internet and what it is missing?

I will be back with what Internet Marketing can do to our Indian companies, irrespective of their size, in my next blog!! Till then, cio.