With this Border Gavaskar series win the India has upped its test ranking. They are number 2. It reminds me of a famous advertising campaign run by Avis- the car rental company a couple of decades back ‘We are #2’. The campaign was immensely successful. Being number two is no easy because it decodes two things, broadly 1) retain the spot 2) Capture the top slot.
Getting up there has only added fuel to the tubo charged team India. I won’t be surprised if our players do similar campaign prior the South Africa event, or may be early. They (the players) are equally good acting and don’t mind at all shaking a leg or two with those PYT’s. Dhoni is a package. He is dashing, photogenic, articulate and can relate with the Indian masses very easily. Others are Sreesanth, Harbhajan, Utthappa, Irfan, Yuvraj, Munaf etc. Trust me they are learning the trick faster.
The shorter version of cricket, the 20-20 is futuristic, designed and tailor made for TV audience. When the going gets good, wanting to do better doesn’t cease, seems appropriate for team India, as of now. I see more of those eye candies, poster perfect faces hankering for eyeball in the Idiot Box ahead.
Thanks
Gully cricket
Monday, 17. November 2008
The main competitor of Avis was no.3 as no. 1 held a market share that was much greater. That is why Avis decided to boast of its second position. It proclaimed that the 2nd position gave the company the motivation to work harder. Thus, Avis, in a way distinguished itself from both the market leader and the competitors.
Thursday, 27. November 2008
Right, But the guy on the Top got worried about his depleting market share.