Viral Marketing
Viral marketing is word-of-mouth marketing over the Internet that facilitates the spread of information exponentially, like a virus. It is used to increase brand awareness and grow a customer base by encouraging people to pass information onto their friends by seeding the campaigns in blog posts, chat rooms, email, online message boards etc. A viral marketing campaign is low in cost, yet high in receivability, making it extremely efficient. Viral internet marketing is also considered reputable by consumers because these recommendations and commentary are not paid for by the company selling the product or service being discussed.
For organizations looking to promote their product or service, Viral marketing represents the Holy Grail. When a campaign or concept “goes viral” it sends a shockwave through the Internet and spreads with incredible velocity.
Search Engine Optimization
