Interactive Marketing - reaching to the user communities

Do you remember the last time you reached for the Yellow Pages to search for a particular company? Well, as customers, we have become environmentally conscious, paper-free and don’t prefer catalog marketing either. We usually toss away direct mailers into the trash can. Similarly, no one wants to attend a call on one’s mobile without permission. In fact, telemarketing has never been really effective. Print and television are here to stay, however more and more companies are opting for interactive marketing mediums that are not only affordable but surely effective.

The last three quarters of 2009 saw 18.1% and 9.2% growth in mobile and internet respectively. On the other hand, advertising through TV declined by -10.1%, newspapers by -18.7% and radio by -11.7%. The coming decade will see closer integration of television and print with the internet for marketing purposes.

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Tweety… On the Go

Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for relationship building. From emails to social networking sites and the use of multimedia, the Internet has become a strategic tool for brand building. The latest networking tool being used by companies is Twitter.

What is Twitter?
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“What’s in a name? That which we call a rose
By any other name would smell as sweet,”
- Juliet says distressed because Romeo’s name (symbolizing the family he belongs to) does not allow them to be lovers.

This is not about Theatre although it is rather Theatrical
With all due respect to Shakespeare, I just have to disagree. There is, in fact, a lot in a name. Why else would I go to a restaurant and ask for Coke instead of just any cola? Why would I automatically walk into a Levis showroom, knowing that I would get a pair of jeans that was sure to fit beautifully? When my aunt gifts me a Tommy Girl, why do I know I will love the fragrance before I even open the bottle? When my husband surprises me with Swarovski earrings, how am I so sure that they would sparkle for years? Apparently, there is a lot in a name.
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