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So far Priya Nigam has created 22 blog entries.

How Content Marketing for Neobanks Differs from Traditional Banks

The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is

By |2024-01-12T13:06:19+05:30January 12th, 2024|Content Marketing|0 Comments

ChatGPT vs. Human Writers: Which is Better for Your Content Needs?

Let me begin with a disclaimer. I have a passionate love-hate relationship with ChatGPT. My initial interactions were absolutely jaw-dropping. This made it extremely difficult to curse the AI-powered tool under my breath for making my job look so damn easy! Using deep learning to generate human-like text, this ChatGPT can answer a wide range

By |2023-05-03T13:48:06+05:30May 9th, 2023|Content Marketing, Finance, YMYL|0 Comments

India Leans on Fintech to Turbocharge Economic Growth

Just a couple of years back, we waited with bated breath for the pandemic to ease and for global economic growth to reaccelerate. In 2022, that became a fast fading dream. Storm clouds gathered over the global economy, as the US Fed continued its aggressive tightening spree, the EU got engulfed in an energy crisis

By |2022-12-05T10:40:32+05:30November 24th, 2022|Finance, Fintech|0 Comments

WFH or Do You Prefer Being in Office?

Working from home is awesome. Not at all! My family is driving me bananas and I can’t wait to get back to office. Traveling to office is such a waste of time. No wait, WFH is frustrating when I need to coordinate with the team. Working from the office is so convenient. Okay, my colleague

By |2022-04-11T15:28:30+05:30January 24th, 2022|Uncategorized|0 Comments

Here’s How Elon Musk’s Tweets Impact the Markets

Unless you’ve been living under a rock for the past year, you’ve probably seen the Reddit army move markets. While several factors, like the economy, business decisions, fund managers, market pandits, and insiders continue to have a major impact on the markets, another significant driver has come in the form of influencers. A tweet is

By |2021-05-31T10:10:26+05:30May 31st, 2021|Content Marketing, Finance, Social Media|0 Comments

What’s in the IPO Pipeline for 2021?

Last year was a phenomenal year for IPOs, with various companies raising a record $167.2 billion. The previous record was set at the apex of the “dotcom bubble” ($107.9 million). Nearly half the amount in 2020 was raised by an uptrend of Special Purpose Acquisition Companies (SPACs), allowing the market to participate in private equity

By |2021-01-06T15:07:50+05:30January 6th, 2021|Finance|0 Comments

What Took Oil Prices from $67 to Below Zero in Just Three Months?

Wild market swings have become the new normal amid the coronavirus outbreak. The steep decline in oil prices came as no surprise. But no one could have imagined even a few weeks back that oil prices would plummet to negative territory. Shockingly, for the first time in history, West Texas Intermediate (WTI) crude oil nosedived

By |2020-04-30T18:56:52+05:30May 6th, 2020|Finance|0 Comments

Which Social Media Platforms are Best for Small Businesses?

What’s common in every pursuit? It’s teething troubles. And, small businesses experience more than their fair share of this. That’s the reason around 20% of small businesses fail within the first year and almost 50% go under by the fifth year, according to figures published by the US Bureau of Labor Statistics. While these numbers

By |2020-04-29T17:17:43+05:30April 29th, 2020|Small Business, Social Media|0 Comments

Use Content Marketing to Shorten Your Sales Cycle

A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,

By |2020-04-29T17:14:57+05:30April 22nd, 2020|Content Marketing|0 Comments

Google’s Inside Search Event… Live from San Francisco

Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights: Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop

By |2020-04-16T12:15:39+05:30June 14th, 2011|Business, SEO, Technology|2 Comments