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How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Google Chrome: Google has Done it Again

Google has done it again… and how! The new Google Chrome ad has everything – from the innovative concept that keeps you mesmerized to the music, which says more than a thousand words! If you want to capture the imagination of the Indian consumer, you couldn’t get it more right. I loved the way the

By |2020-04-16T12:09:21+05:30January 24th, 2012|Advertising, Marketing|2 Comments

Google Chrome: Targeted Advertising at its Best

The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the

By |2020-04-21T12:19:31+05:30July 17th, 2011|Advertising, Marketing|6 Comments

Top 10 Ways To Speed Up Your WordPress Blog

With unlimited information becoming available with the click of a mouse, internet users have lost their patience, when it comes to waiting for a WordPress blog to load. If a page is taking too long to become legible, most internet users will move on to the next page that offers similar information, news, views, images

By |2020-04-16T12:16:51+05:30December 12th, 2010|Marketing|6 Comments

Top Social Media Sites

With the veritable deluge of social media sites coming up, it is quite difficult to identify the ones that are the most appropriate for promoting your business. Managing a business profile on all social media sites does not work well either. You need to choose the right ones, depending upon the type of your business.

By |2020-04-21T15:17:34+05:30September 16th, 2010|Marketing|1 Comment

5 Things You Need to Know About Internet Social Media Marketing

The core strength of Web 2.0 is interaction. Internet social media marketing uses platforms that combine social interaction and technology. It empowers companies to engage in a two way communication with their clients, prospective customers and strategic business partners. The wide reach of social media has made it a very powerful tool for any marketer.

By |2020-04-21T15:39:08+05:30September 10th, 2010|Marketing|3 Comments

Affiliate Marketing: A Cost Effective Technique

An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other's products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine

By |2020-04-21T17:11:20+05:30May 28th, 2010|Business, Marketing|7 Comments

Social Media Promotion – Traffic Strategies

Isn't it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions. So, what is Social Media after all: To the uninitiated, however, the

By |2020-04-21T18:47:11+05:30March 29th, 2010|Business, Marketing|9 Comments