1006, 2024

Choosing Content Writers for the BFSI Industry

By |June 10th, 2024|Categories: Banking, Finance, Insurance|0 Comments

While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on

306, 2024

Actionable Ideas to Position Your Brokerage for Success with Content Marketing

By |June 3rd, 2024|Categories: BFSI, Finance, Financial Services|0 Comments

The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The

2705, 2024

Choosing Content Writers for the Banking Industry

By |May 27th, 2024|Categories: Banking, Finance|0 Comments

“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about

2105, 2024

How Neobanks Are Shaping the Future of Banking in India

By |May 21st, 2024|Categories: Banking, Finance|0 Comments

Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to

1201, 2024

How Content Marketing for Neobanks Differs from Traditional Banks

By |January 12th, 2024|Categories: Content Marketing|0 Comments

The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece

1606, 2023

Is Your Brokerage Ahead of Cyber Criminals?

By |June 16th, 2023|Categories: Finance|0 Comments

The good news for brokers is that online trading is seeing a huge rise in popularity, thanks to advances in technology. Unfortunately, this move to online trading also gives opportunities for hacktivism. Brokers collect and store sensitive personal and financial

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