Got Appetite for SEO? E-E-A-T Your Way to the Top of Google Searches

Google has made first-hand experience the most important factor for its search ranking by
upgrading its E-A-T page ranking guidelines to include an extra "E." The new E-E-A-T or
Double E-A-T is a search rating guidelines update that stands for Experience, Expertise,
Authority and Trust. With this update, Google aims to refine how it ensures truthful,
accurate, safe and helpful information for online searchers.