Content marketing continues to be one of the most effective ways to boost brand awareness, drive conversions and revenues, and establish your brand as a thought leader in the industry in 2023. No wonder 78% of CMOs say that content marketing is the future. It brings 3x more customers and costs 62% less than traditional advertising. Studies have also found that companies with blogs generate 67% more leads than those without them.
The key to success, however, is to ensure that your content not only meets the needs of your target audience but adds value for them. Here are some content marketing ideas that could help your small business or startup maximize its benefits.
Go Local with Local SEO
This is the key to boosting conversion rates for small brands. Chances are people are already looking for your products and SEO can bring this relevant traffic to you. Customers are also likely to choose businesses with high online visibility. So, how do you proceed? Create a Google My Business account with business hours, photos, maps and the address. Link the page back to your website for customers to make informed decisions.
Ensure good mobile accessibility too. This is necessary because 82% of smartphone shoppers conduct “near me” searches. Also, pick keywords that pertain to your geographic location, such as Houston dentist. Set measurable and realistic goals and use parameters like revenue, brand awareness, leads and engagement to assess your performance.
Harness the Power of Social Media
This is a goldmine of content marketing ideas. Start by establishing a meaningful and strong organic presence on social media platforms. Use Google Analytics to gain insights into the online activities of your target demographic. Statistics reveal that advertisers reached a whopping 1.318 billion users on Instagram in January 2023 alone.
Here are some tips to make the most of social media:
- Learn about your target buyer.
- Conduct competition analysis.
- Create interactive content.
- Make it highly visual.
- Share testimonials.
- Craft evergreen content and repurpose them.
- Add statistics wherever possible.
Post regularly and try to create content around upcoming special events, holidays and festivals. Track and analyze the metrics to refine your strategy.
Personalize Email Marketing
If you are looking to create meaningful relationships, collect feedback, notify about campaigns and reach the right people at the right time. Email marketing is an efficient way to do so. You may use AI recommendations to understand which customers to engage and act accordingly. Studies report that 33% of marketers send weekly emails and another 26% send emails multiple times each month.
As of January 2023, the average email open rate stood at 16.97%, with a 10.29% click-through rate. So, what steps can your brand follow to reap such benefits? Well, craft a welcome series, keep the content short and sweet, add visuals and include links to your social media pages and website. Make sure to segment your subscribers based on their buying behaviors or interests. However, check whether you need to change your email performance measurements due to Apple’s Mail Privacy Protection changes.
Informative and Accurate Content
Make sure the audience gains valuable information about your industry and offerings. Add plenty of relevant facts and stats, and back them up with links. Include keywords on your site that match the intent-based search terms your target buyers use. Create compelling headlines, use your brand voice and make the content extremely engaging.
Address consumer pain points, concerns and questions tactfully. Avoid duplicate content since it adversely affects SEO. This is because Google only indexes and shows pages with unique information. Keep it as original as possible with unique views, opinions and examples. And keep the tone conversational.
Brand Storytelling
This is one of the most effective content marketing ideas that can foster a deep connection. Storytelling engages the reader and helps Them learn more about your brand, purpose and products. Try to “paint” pictures of events, places and experiences that can inspire not only customers but also investors and employees alike. Brand storytelling is also a way to convey your brand personality, attract the right audience and humanize your small business.
It can cultivate a sense of tight-knit community engagement and create a highly emotional bond. Try to share powerful stories and make sure they align well with your brand narrative.
User Generated Campaigns
User-generated content can be created by existing customers of your brand and employees. This can be redistributed to gain trust and prove authenticity, both of which are critical for small businesses. You also come across as an approachable and transparent brand. User-generated content tends to sell on its own and proves to be an excellent way to make your business appealing and credible. In fact, 90% of consumers find this type of content quite useful.
User-generated content is brand-specific, original and unpaid. It can be in the form of tagged images and videos, posts, unboxing clips, discussions, reviews and poll or survey responses. These are created by real people who have experienced your products and services. All of these can simplify purchase decisions for others and boost your credibility levels.
Content Calendar
This is a simple spreadsheet containing topic, date, focus keywords, platforms and research inspirations. It can keep you organized and is ideal for brainstorming content marketing ideas. You will also be able to stay consistent in planning, creating, and promoting your posts, videos, stories, and contests. Overall, a robust content calendar helps to reduce stress and prevent poorly timed posts.
The global content marketing market is poised to grow by $584.02 billion by 2027, at a 16.37% CAGR during 2023-2027. In short, it is not going anywhere and will remain one of the best approaches to tap into your target market. Get in touch with experts for the best results.
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