Content Marketing

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“Intelligent Content” For a Killer Marketing Strategy in 2023 and Beyond

How do you connect with and support the customer at every stage of their journey you’re your business? The answer is simple – content. It is no less than an asset that helps build trust and contributes to brand equity. No wonder 82% of marketers have used content marketing actively in 2021 and 56% say

By |2022-10-03T18:28:12+05:30September 29th, 2022|Content Marketing|0 Comments

Here’s Why You Need to Forget About Your Current Content Marketing Strategies

Millennials receive the lion’s share of marketing strategies. Most marketers have spent years strategizing for millennials – their ideals, buying habits and desires. Every marketing message today is geared to all this.  But let's not ignore that Generation Z is here and are already making purchase decisions. In fact, Gen Z is the next big

By |2021-08-06T10:09:48+05:30August 11th, 2021|Content Marketing|0 Comments

Things F.R.I.E.N.D.S Taught Us About Content Marketing

There isn’t a situation in life that can’t be responded to with a F.R.I.E.N.D.S. quote. Feeling overdressed? Could you BE wearing any more clothes? Disagree with someone? It’s a Moo point. What about keeping secrets? They don’t know that we know they know. It might be almost two decades since the sitcom aired its final

By |2021-07-30T10:33:54+05:30July 30th, 2021|Content Marketing|0 Comments

How to Get Your Business Blog Just Right

Wondering whether blogging is still relevant for your business in 2021 and beyond? Some simple numbers could answer that. B2B companies that published 11+ blogs per month generated 3X more traffic than firms blogging less than twice a month, says an article by HubSpot. Given that almost the entire world went online for all their

By |2021-07-23T15:11:55+05:30July 19th, 2021|Content Marketing|0 Comments

Powerful Marketing Hacks to Grow Your Business on LinkedIn

LinkedIn is the most professional of all social media sites. Studies have found that 93% of B2B marketers consider it extremely effective for leads. Further, 51% companies acquire a B2C customer through LinkedIn. As of March 2021, the platform has about 740 million members in 200 countries, with over 55 million registered organizations. So, consider

By |2021-06-07T14:37:19+05:30July 2nd, 2021|Content Marketing, Social Media|0 Comments

Here’s How Elon Musk’s Tweets Impact the Markets

Unless you’ve been living under a rock for the past year, you’ve probably seen the Reddit army move markets. While several factors, like the economy, business decisions, fund managers, market pandits, and insiders continue to have a major impact on the markets, another significant driver has come in the form of influencers. A tweet is

By |2021-05-31T10:10:26+05:30May 31st, 2021|Content Marketing, Finance, Social Media|0 Comments

How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Use Content Marketing to Shorten Your Sales Cycle

A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,

By |2020-04-29T17:14:57+05:30April 22nd, 2020|Content Marketing|0 Comments