No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.
A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,