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How Content Marketing for Neobanks Differs from Traditional Banks

The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is

By |2024-01-12T13:06:19+05:30January 12th, 2024|Content Marketing|0 Comments

5 Checks to Determine if Your Content is Being Created by Created by ChatGPT or Other AI Text Generators

ChatGPT, WriteSonic, Content Bot AI, Jarvis, and dozens of other AI-based content creation tools are helping write content in minutes today. While these tools have eased content writing, they still have some limitations. For instance, AI content is not the best choice if you’re looking to establish yourself as an industry thought leader. Also, tools

By |2023-05-04T15:49:51+05:30June 6th, 2023|Content Marketing|0 Comments

Content Marketing Trends to Look Out For in 2023

Against the backdrop of technological advancements, such as AI-generated content, what do businesses need to know about staying ahead of the curve with content marketing in 2023? Firstly, some trends that we had already seen taken centerstage in 2022 are likely to continue in future, such as proving the value of your content and focusing

By |2023-05-11T11:58:11+05:30June 2nd, 2023|Content Marketing|0 Comments

Actionable Content Marketing Tips for Small Brands and Businesses

Content marketing continues to be one of the most effective ways to boost brand awareness, drive conversions and revenues, and establish your brand as a thought leader in the industry in 2023. No wonder 78% of CMOs say that content marketing is the future. It brings 3x more customers and costs 62% less than traditional

By |2023-05-03T13:09:27+05:30May 26th, 2023|Content Marketing|0 Comments

ChatGPT vs. Human Writers: Which is Better for Your Content Needs?

Let me begin with a disclaimer. I have a passionate love-hate relationship with ChatGPT. My initial interactions were absolutely jaw-dropping. This made it extremely difficult to curse the AI-powered tool under my breath for making my job look so damn easy! Using deep learning to generate human-like text, this ChatGPT can answer a wide range

By |2023-05-03T13:48:06+05:30May 9th, 2023|Content Marketing, Finance, YMYL|0 Comments

Got an Appetite for SEO? E-E-A-T Your Way to the Top of Google Searches

Google has made first-hand experience the most important factor for its search ranking by upgrading its E-A-T page ranking guidelines to include an extra "E." The new E-E-A-T or Double E-A-T is a search rating guidelines update that stands for Experience, Expertise, Authority and Trust. With this update, Google aims to refine how it ensures

By |2023-03-21T12:14:19+05:30March 20th, 2023|Content Marketing|0 Comments

What Steven Spielberg’s Movies Teach Us About Fintech Marketing

From a very questionable first movie, Firelight (1964), Spielberg has definitely emerged as an immaculate storyteller. But if you thought his movies are either about science fiction (read murderous dinosaurs and adorable aliens) or about real-life legends (read Schindler’s List and Lincoln), we’ve got a rethink coming up for you. I’ve been looking forward to

By |2022-11-22T10:24:37+05:30November 22nd, 2022|Content Marketing, Finance|0 Comments

“Intelligent Content” For a Killer Marketing Strategy in 2023 and Beyond

How do you connect with and support the customer at every stage of their journey you’re your business? The answer is simple – content. It is no less than an asset that helps build trust and contributes to brand equity. No wonder 82% of marketers have used content marketing actively in 2021 and 56% say

By |2022-10-03T18:28:12+05:30September 29th, 2022|Content Marketing|0 Comments

Here’s Why You Need to Forget About Your Current Content Marketing Strategies

Millennials receive the lion’s share of marketing strategies. Most marketers have spent years strategizing for millennials – their ideals, buying habits and desires. Every marketing message today is geared to all this.  But let's not ignore that Generation Z is here and are already making purchase decisions. In fact, Gen Z is the next big

By |2021-08-06T10:09:48+05:30August 11th, 2021|Content Marketing|0 Comments

Things F.R.I.E.N.D.S Taught Us About Content Marketing

There isn’t a situation in life that can’t be responded to with a F.R.I.E.N.D.S. quote. Feeling overdressed? Could you BE wearing any more clothes? Disagree with someone? It’s a Moo point. What about keeping secrets? They don’t know that we know they know. It might be almost two decades since the sitcom aired its final

By |2021-07-30T10:33:54+05:30July 30th, 2021|Content Marketing|0 Comments