Are you still targeting search engine rankings and blasting prospects with generic emails? That might not be enough to entice customers in the overwhelmingly crowded financial services space. Smart marketers are adopting intent-based marketing strategies to attract, engage, convert, and retain clients. Targeting intent helps you cut through the noise and connect with your audience
What are the biggest content marketing challenges you face? Is it creating impactful content, allocating resources, or measuring the ROI? Well, the 2026 B2B Content and Marketing Trends Report by Content Marketing Institute says you aren’t alone. The top 3 challenges that most content marketers face, especially in the B2B arena, are creating content that
We don’t need to emphasize the need for online marketing for every sector, including IT. The numbers say it all. In 2024, 63% of businesses said that they had increased their online marketing spend in recent years. With every business vying for customer attention online, how does your brand differentiate itself? The short answer is
Gen Z has a spending capacity of $860 billion in 2024, which is expected to rise to $1.8 trillion by 2035. Are you ready to meet their needs? The 377 million-strong Gen Z already actively participates in household decision-making around finances. With entrepreneurial dreams, this generation is significantly more well-informed about all aspects of
The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is
ChatGPT, WriteSonic, Content Bot AI, Jarvis, and dozens of other AI-based content creation tools are helping write content in minutes today. While these tools have eased content writing, they still have some limitations. For instance, AI content is not the best choice if you’re looking to establish yourself as an industry thought leader. Also, tools
Against the backdrop of technological advancements, such as AI-generated content, what do businesses need to know about staying ahead of the curve with content marketing in 2023? Firstly, some trends that we had already seen taken centerstage in 2022 are likely to continue in future, such as proving the value of your content and focusing
Content marketing continues to be one of the most effective ways to boost brand awareness, drive conversions and revenues, and establish your brand as a thought leader in the industry in 2023. No wonder 78% of CMOs say that content marketing is the future. It brings 3x more customers and costs 62% less than traditional
Let me begin with a disclaimer. I have a passionate love-hate relationship with ChatGPT. My initial interactions were absolutely jaw-dropping. This made it extremely difficult to curse the AI-powered tool under my breath for making my job look so damn easy! Using deep learning to generate human-like text, this ChatGPT can answer a wide range
Google has made first-hand experience the most important factor for its search ranking by upgrading its E-A-T page ranking guidelines to include an extra "E." The new E-E-A-T or Double E-A-T is a search rating guidelines update that stands for Experience, Expertise, Authority and Trust. With this update, Google aims to refine how it ensures
