How do you connect with and support the customer at every stage of their journey you’re your business? The answer is simple – content. It is no less than an asset that helps build trust and contributes to brand equity. No wonder 82% of marketers have used content marketing actively in 2021 and 56% say
Millennials receive the lion’s share of marketing strategies. Most marketers have spent years strategizing for millennials – their ideals, buying habits and desires. Every marketing message today is geared to all this. But let's not ignore that Generation Z is here and are already making purchase decisions. In fact, Gen Z is the next big
There isn’t a situation in life that can’t be responded to with a F.R.I.E.N.D.S. quote. Feeling overdressed? Could you BE wearing any more clothes? Disagree with someone? It’s a Moo point. What about keeping secrets? They don’t know that we know they know. It might be almost two decades since the sitcom aired its final
Wondering whether blogging is still relevant for your business in 2021 and beyond? Some simple numbers could answer that. B2B companies that published 11+ blogs per month generated 3X more traffic than firms blogging less than twice a month, says an article by HubSpot. Given that almost the entire world went online for all their
LinkedIn is the most professional of all social media sites. Studies have found that 93% of B2B marketers consider it extremely effective for leads. Further, 51% companies acquire a B2C customer through LinkedIn. As of March 2021, the platform has about 740 million members in 200 countries, with over 55 million registered organizations. So, consider
Unless you’ve been living under a rock for the past year, you’ve probably seen the Reddit army move markets. While several factors, like the economy, business decisions, fund managers, market pandits, and insiders continue to have a major impact on the markets, another significant driver has come in the form of influencers. A tweet is
No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.
A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,