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So far Romila Sundaresan has created 7 blog entries.

What Steven Spielberg’s Movies Teach Us About Fintech Marketing

From a very questionable first movie, Firelight (1964), Spielberg has definitely emerged as an immaculate storyteller. But if you thought his movies are either about science fiction (read murderous dinosaurs and adorable aliens) or about real-life legends (read Schindler’s List and Lincoln), we’ve got a rethink coming up for you. I’ve been looking forward to

By |2022-11-22T10:24:37+05:30November 22nd, 2022|Content Marketing, Finance|0 Comments

Neo Banks: The Biggest Challenge to Traditional Banking?

A term that was first used in 2017, neo banks or challenger banks, as they are called in the UK, are living up to their name. These fintech-based banks are giving the traditional banking system quite a run for their money (quite literally). Although neo banks operate only via digital means, such as mobile apps,

By |2021-06-21T16:03:16+05:30July 7th, 2021|Finance|0 Comments

How Covid Flipped the Traditionally Slow-to-Innovate Education Industry

The COVID-19 pandemic has had a profound impact on teaching pedagogies and strategies for learning assessment. In effect, the pandemic overturned even some of the most strongly held beliefs about K-12 and higher education. It highlighted that the frameworks that had so far been used for education delivery might no longer bring the best results.

By |2021-05-21T10:08:05+05:30May 21st, 2021|EdTech|0 Comments

How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Google Chrome: Targeted Advertising at its Best

The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the

By |2020-04-21T12:19:31+05:30July 17th, 2011|Advertising, Marketing|5 Comments

Celebration of World Social Media Day

Did you know that students receiving education online tend to outperform those receiving face-to-face instructions? This has been proven by a study conducted by the US Department of Education in 2009. Let’s delve into some more interesting facts. Approximately 80% of companies use social media for recruitment and out of this almost 95% of them

By |2020-04-21T12:20:57+05:30July 12th, 2011|Social Media|6 Comments