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So far Romila Sundaresan has created 4 blog entries.

How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Google Chrome: Targeted Advertising at its Best

The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the

By |2020-04-21T12:19:31+05:30July 17th, 2011|Advertising, Marketing|6 Comments

Celebration of World Social Media Day

Did you know that students receiving education online tend to outperform those receiving face-to-face instructions? This has been proven by a study conducted by the US Department of Education in 2009. Let’s delve into some more interesting facts. Approximately 80% of companies use social media for recruitment and out of this almost 95% of them

By |2020-04-21T12:20:57+05:30July 12th, 2011|Social Media|6 Comments