Are you still targeting search engine rankings and blasting prospects with generic emails? That might not be enough to entice customers in the overwhelmingly crowded financial services space. Smart marketers are adopting intent-based marketing strategies to attract, engage, convert, and retain clients. Targeting intent helps you cut through the noise and connect with your audience
For over two decades, the act of typing a query into a rectangular box and receiving a list of blue links, the quintessential “Googling”, has defined digital search for hundreds of millions of Indians. This method, which was the global search, due to its ubiquity and simplicity, has now achieved the status of the “traditional”
Google receives over 8.5 billion searches per day, which is about 100,000 searches per second. This translates to roughly 2 trillion searches per year. And that’s just one search engine, albeit the most popular one in the world with 92% of the search engine market share. Needless to say, your business needs to be visible on search
Find out how you can use Twitter marketing to improve your ranking on search engines.
Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights: Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop
