While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves
The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The global securities brokerage and stock exchange services market is expected to expand at a CAGR
“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about such an old tagline? That’s because Mastercard celebrated the 25th anniversary of its “Priceless” campaign
Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to such an extent that some of us don’t find the need to carry our wallets
The good news for brokers is that online trading is seeing a huge rise in popularity, thanks to advances in technology. Unfortunately, this move to online trading also gives opportunities for hacktivism. Brokers collect and store sensitive personal and financial data, which makes them tempting targets for cyber criminals. A cyber-attack can lead to significant
Did you know India ranks Number #1 in cryptocurrency adoption? Yes, more than 1.5 crore Indians hold cryptocurrency assets. But why has crypto grabbed the fancy of novice and experienced traders alike? One of the main reasons is the extreme volatility that the crypto markets tend to exhibit, which offers the potential for outsized gains.
The number of Demat accounts in India reached 11 crores in January 2023 from 8.4 crores in January 2022, rising 31%. What’s more, an estimated 60 million Indians, or 4.3% of the total population, had opened over 100 million Demat accounts as of 2022. Wondering what a Demat account is and why it is so
Cryptos are red hot again. Bitcoin is up almost 70% year to date, and reports of the crypto king breaching $100,000 by 2024 have grabbed the headlines again. This is exactly what investors were hoping for after a dismal 2022, when the cryptocurrency market cap declined below $800 billion. This phenomenal revival has put an
Mutual funds are the go-to financial instruments for those with little market expertise or time to manage their own portfolios. No wonder the Assets Under Management (AUM) of the Indian mutual fund industry stood at ₹39,42,031 crore on March 31, 2023, growing 5x in the 10 years since 2013. Investing in portfolios managed by market
The total asset base for mutual funds in India grew by 9.3% in January 2023, breaching ₹23 lakhs and increasing the share of retail investors to 57.3%. The efforts of the Association of Mutual Funds in India (AMFI) seem to have paid off, creating awareness about mutual fund investments in the country. If you too are drawn
