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GenAI and Banking: Most Popular Use Cases

A KPMG survey reveals that 61% of banking technology leaders believe GenAI will be critical to achieving short-term ambitions for their organization. Artificial intelligence (AI) has already done wonders to transform the finance sector, redefining products and services and enhancing reach. Now, with the introduction of Generative AI (GenAI), banking is experiencing a paradigm shift,

By |2025-02-04T17:55:37+05:30March 28th, 2025|Finance, Fintech, Technology|0 Comments

India’s Fintech Ecosystem: Key Trends to Focus in 2025

A robust digital public infrastructure (DPI), consumer demand, and heavy investments have made India the third largest and still growing fintech economy in the world. The Indian fintech sector is projected to exhibit a strong CAGR of 31% between 2025 and 2029 to reach a value of $420 billion with over 3,000 startups. As a

By |2025-02-04T17:00:19+05:30March 14th, 2025|Finance, Fintech|0 Comments

Trump as President: Will This Impact the Negative Correlation Between the US Dollar and Gold?

The US dollar and gold are among the most popular trading instruments and find a place in investor portfolios. Both are highly responsive to economic indicators and enjoy significant liquidity. Here’s a look at the correlation between the two. The Negative Correlation Between USD and Gold Both US dollar and gold have offered positive returns

By |2025-01-16T15:51:55+05:30January 15th, 2025|Finance|0 Comments

Finance Content Marketing for Gen Z

Gen Z has a spending capacity of $860 billion in 2024, which is expected to rise to $1.8 trillion by 2035. Are you ready to meet their needs? The 377 million-strong Gen Z already actively participates in household decision-making around finances. With entrepreneurial dreams, this generation is significantly more well-informed about all aspects of

By |2024-12-26T14:11:42+05:30December 26th, 2024|Content Marketing, Finance|0 Comments

Choosing Content Writers for the BFSI Industry

While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves

By |2024-06-10T10:00:13+05:30June 10th, 2024|Banking, Finance, Insurance|0 Comments

Actionable Ideas to Position Your Brokerage for Success with Content Marketing

The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The global securities brokerage and stock exchange services market is expected to expand at a CAGR

By |2024-06-03T11:54:55+05:30June 3rd, 2024|BFSI, Finance, Financial Services|0 Comments

Choosing Content Writers for the Banking Industry

“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about such an old tagline? That’s because Mastercard celebrated the 25th anniversary of its “Priceless” campaign

By |2024-05-27T10:28:09+05:30May 27th, 2024|Banking, Finance|0 Comments

How Neobanks Are Shaping the Future of Banking in India

Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to such an extent that some of us don’t find the need to carry our wallets

By |2024-05-24T11:59:33+05:30May 21st, 2024|Banking, Finance|0 Comments

Is Your Brokerage Ahead of Cyber Criminals?

The good news for brokers is that online trading is seeing a huge rise in popularity, thanks to advances in technology. Unfortunately, this move to online trading also gives opportunities for hacktivism. Brokers collect and store sensitive personal and financial data, which makes them tempting targets for cyber criminals. A cyber-attack can lead to significant

By |2023-05-23T16:15:50+05:30June 16th, 2023|Finance|0 Comments