AI-Powered Search Tools: The New Normal in India
For over two decades, the act of typing a query into a rectangular box and receiving a list of blue links, the quintessential “Googling”, has defined digital search for hundreds of millions of Indians. This method, which was the global
GenAI and Banking: Most Popular Use Cases
A KPMG survey reveals that 61% of banking technology leaders believe GenAI will be critical to achieving short-term ambitions for their organization. Artificial intelligence (AI) has already done wonders to transform the finance sector, redefining products and services and enhancing
India’s Fintech Ecosystem: Key Trends to Focus in 2025
A robust digital public infrastructure (DPI), consumer demand, and heavy investments have made India the third largest and still growing fintech economy in the world. The Indian fintech sector is projected to exhibit a strong CAGR of 31% between 2025
Online Marketing for IT Companies: Best Practices
We don’t need to emphasize the need for online marketing for every sector, including IT. The numbers say it all. In 2024, 63% of businesses said that they had increased their online marketing spend in recent years. With every business
Doing More with Less: DeepSeek Challenges AI Giants
Chinese startup, DeepSeek, brought the two-year-long AI euphoria on Wall Street to an abrupt halt by launching its free app on January 27, 2025. Nvidia lost over half a trillion dollars ($589 billion) in market cap as its stock
SEO Marketing vs PPC Advertising: Understanding the Difference
Google receives over 8.5 billion searches per day, which is about 100,000 searches per second. This translates to roughly 2 trillion searches per year. And that’s just one search engine, albeit the most popular one in the world with 92% of the