Think Beyond Reach: Boost Conversions with Intent-Based Marketing
Are you still targeting search engine rankings and blasting prospects with generic emails? That might not be enough to entice customers in the overwhelmingly crowded financial services space. Smart marketers are adopting intent-based marketing strategies to attract, engage, convert, and
Are You Measuring the Effectiveness of Your Content Marketing Strategy?
What are the biggest content marketing challenges you face? Is it creating impactful content, allocating resources, or measuring the ROI? Well, the 2026 B2B Content and Marketing Trends Report by Content Marketing Institute says you aren’t alone. The top 3
AI-Powered Search Tools: The New Normal in India
For over two decades, the act of typing a query into a rectangular box and receiving a list of blue links, the quintessential “Googling”, has defined digital search for hundreds of millions of Indians. This method, which was the global
GenAI and Banking: Most Popular Use Cases
A KPMG survey reveals that 61% of banking technology leaders believe GenAI will be critical to achieving short-term ambitions for their organization. Artificial intelligence (AI) has already done wonders to transform the finance sector, redefining products and services and enhancing
India’s Fintech Ecosystem: Key Trends to Focus in 2025
A robust digital public infrastructure (DPI), consumer demand, and heavy investments have made India the third largest and still growing fintech economy in the world. The Indian fintech sector is projected to exhibit a strong CAGR of 31% between 2025
Online Marketing for IT Companies: Best Practices
We don’t need to emphasize the need for online marketing for every sector, including IT. The numbers say it all. In 2024, 63% of businesses said that they had increased their online marketing spend in recent years. With every business