How Brand Messaging Has Adapted to the Coronavirus Crisis
No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what
Markets Shrugged Off Record Surge in US Unemployment Rate
The US Labor Department Friday reported a staggering 20.5 million job losses in the country in April, sending the unemployment skyrocketing to 14.7% amid shelter-in-place orders and factory closures to combat the COVID-19 pandemic. While the job losses and unemployment
What Took Oil Prices from $67 to Below Zero in Just Three Months?
Wild market swings have become the new normal amid the coronavirus outbreak. The steep decline in oil prices came as no surprise. But no one could have imagined even a few weeks back that oil prices would plummet to negative
Market Recovers on Gilead’s COVID-19 Drug
Gilead Sciences, Inc. grabbed investor attention last week after the company announced positive results of its antiviral drug remdesivir in closely watched clinical trial. Investors cheered the news of a possible treatment for the deadly coronavirus infection, sending the stock
Which Social Media Platforms are Best for Small Businesses?
What’s common in every pursuit? It’s teething troubles. And, small businesses experience more than their fair share of this. That’s the reason around 20% of small businesses fail within the first year and almost 50% go under by the fifth
Use Content Marketing to Shorten Your Sales Cycle
A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core