Content Development Strategy: Vital Statistics
The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing
Time to Call Content Marketing to Your Rescue
When I'm watchin' my TV And that man comes on to tell me How white my shirts can be… I can’t get no satisfaction. (Satisfaction – Rolling Stones) Your customers are probably as fed up of interruption marketing as Mick
CEO and CTO Discord
In one of my earlier blogs, I had discussed how important it is to avoid feature overload. A lot of discipline and focused decision making is required when deciding on what to include and what to leave out from the
Get Focused: Avoid Feature Overload
In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention: “If you could get
SEO, PPC, SMO – TMA (Too Many Acronyms)
Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot