Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world. Three effective tips to consider are:
We are now part of Microsoft's BizSpark Program. This is exciting, as this global program fosters the success of innovative startups committed to Microsoft's platform technologies. Earlier this month, Veda was selected to join the Microsoft BizSpark Program as a Network Partner. Launched in November 2008, the BizSpark Program is a global business program designed
The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It's not about brands, seasons or just runway shows. It's about mirroring what you are from in life, donning a Creator's robes to visualize beauty, transform whites into a million shades
"What's in a name? That which we call a rose By any other name would smell as sweet," - Juliet says distressed because Romeo's name (symbolizing the family he belongs to) does not allow them to be lovers. This is not about Theatre although it is rather Theatrical With all due respect to Shakespeare, I
The New Year 2009 has begun amidst a lot of worries about global recession. For the hotel industry, this has been the worst of times, as most hotels around the world are struggling to tackle the problem of lowest occupancy rates. This is a first, since 1971. However, hoteliers are sure to devise creative and
The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in
In one of my earlier blogs, I had discussed how important it is to avoid feature overload. A lot of discipline and focused decision making is required when deciding on what to include and what to leave out from the first version of your website. I often come across situations where business owners or stakeholders
In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention: “If you could get all the people in an organization rowing in the same direction, you could dominate any