Let's not even get into a debate about the power of the written word. Since you are reading this, we can safely assume that the written word is worth something. However, we don't read every article or webpage we come across on the Internet. While there could be many reasons for this, the key out
While there are a gamut of content development service providers out there, how many times have you spent money, effort and time soul-searching to develop your company's website only to find out that the reason your website does not appeal to your customer is the content itself? On the World Wide Web, content flows much
After instant food, instant dating and instant blogging, it’s time for instant content! When Federer created history by winning the 15th Grand Slam, prime-time was packed with stories on the champion's life. Images from the time he won the Wimbledon boys' title (1998) were shown. This was a time to reuse, repurpose, repackage, recycle, recreate
The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in
When I'm watchin' my TV And that man comes on to tell me How white my shirts can be… I can’t get no satisfaction. (Satisfaction – Rolling Stones) Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to