Strategy

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A Hotelier’s Guide to Online Hotel Marketing Strategies

Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world. Three effective tips to consider are:

By |2020-04-23T12:16:32+05:30November 17th, 2009|Business, Global, Marketing|1 Comment

Starbucks, Social Media and Success

Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people

By |2020-04-23T17:40:43+05:30April 6th, 2009|Business, Marketing|1 Comment

Top Fashion Design Trends in 2009

The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It's not about brands, seasons or just runway shows. It's about mirroring what you are from in life, donning a Creator's robes to visualize beauty, transform whites into a million shades

By |2020-04-16T12:39:53+05:30February 19th, 2009|Business, Design, Global, Marketing|0 Comments

Content Development Strategy: Vital Statistics

The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in

By |2020-04-16T12:41:02+05:30February 2nd, 2009|Content, Development|0 Comments