Monthly Archives: April 2009

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Don’t be Chicken… Get the Bird to Build your Brand

Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for

By |2020-04-23T17:28:56+05:30April 8th, 2009|Business, Global, Marketing, Technology|0 Comments

Starbucks, Social Media and Success

Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people

By |2020-04-23T17:40:43+05:30April 6th, 2009|Business, Marketing|1 Comment