Monthly Archives: June 2024


Choosing Content Writers for the BFSI Industry

While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves

By |2024-06-10T10:00:13+05:30June 10th, 2024|Banking, Finance, Insurance|0 Comments

Actionable Ideas to Position Your Brokerage for Success with Content Marketing

The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The global securities brokerage and stock exchange services market is expected to expand at a CAGR

By |2024-06-03T11:54:55+05:30June 3rd, 2024|BFSI, Finance, Financial Services|0 Comments