Choosing Content Writers for the BFSI Industry

While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves

By |2024-06-10T10:00:13+05:30June 10th, 2024|Banking, Finance, Insurance|0 Comments

Choosing Content Writers for the Banking Industry

“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about such an old tagline? That’s because Mastercard celebrated the 25th anniversary of its “Priceless” campaign

By |2024-05-27T10:28:09+05:30May 27th, 2024|Banking, Finance|0 Comments

How Neobanks Are Shaping the Future of Banking in India

Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to such an extent that some of us don’t find the need to carry our wallets

By |2024-05-24T11:59:33+05:30May 21st, 2024|Banking, Finance|0 Comments