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AI-Powered Search Tools: The New Normal in India

For over two decades, the act of typing a query into a rectangular box and receiving a list of blue links, the quintessential “Googling”, has defined digital search for hundreds of millions of Indians. This method, which was the global search, due to its ubiquity and simplicity, has now achieved the status of the “traditional”

By |2025-10-13T13:49:13+05:30October 10th, 2025|Marketing, SEO|0 Comments

SEO Marketing vs PPC Advertising: Understanding the Difference

Google receives over 8.5 billion searches per day, which is about 100,000 searches per second. This translates to roughly 2 trillion searches per year. And that’s just one search engine, albeit the most popular one in the world with 92% of the search engine market share. Needless to say, your business needs to be visible on search

By |2025-01-15T14:25:39+05:30January 31st, 2025|Marketing, SEO|0 Comments

Google’s Inside Search Event… Live from San Francisco

Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights: Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop

By |2020-04-16T12:15:39+05:30June 14th, 2011|Business, SEO, Technology|2 Comments