Case Study

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Worldwide Video War – Providers Open Content Floodgates

If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.' Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing

By |2020-04-22T18:58:10+05:30December 16th, 2009|Business, Content, Marketing, Technology|0 Comments

Starbucks, Social Media and Success

Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people

By |2020-04-23T17:40:43+05:30April 6th, 2009|Business, Marketing|1 Comment

Use of Social Media in Fashion Industry

People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with

By |2020-04-16T12:36:15+05:30March 16th, 2009|Business, Global, Marketing|6 Comments