Yesterday, my Operations Manager approached me with an article idea. He wanted me to look at the whole British/American English question. A quick introspect later, I felt that such factors were best decided by the audience segment we intend to target. Obviously we have to speak the language spoken in that market but at the
Let's not even get into a debate about the power of the written word. Since you are reading this, we can safely assume that the written word is worth something. However, we don't read every article or webpage we come across on the Internet. While there could be many reasons for this, the key out
If Alvin Toffler ever went Shakespearean*, he would have suggested that ‘all ye take heede that future winds of change can best be rode by those ready to learn.' Having exhausted all possible variations on online models of print, or publishing to be more exact, the eye of the online world has been steadily increasing
While there are a gamut of content development service providers out there, how many times have you spent money, effort and time soul-searching to develop your company's website only to find out that the reason your website does not appeal to your customer is the content itself? On the World Wide Web, content flows much