Online Marketing

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Affiliate Marketing: A Cost Effective Technique

An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other's products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine

By |2020-04-21T17:11:20+05:30May 28th, 2010|Business, Marketing|7 Comments

Social Media Promotion – Traffic Strategies

Isn't it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions. So, what is Social Media after all: To the uninitiated, however, the

By |2020-04-21T18:47:11+05:30March 29th, 2010|Business, Marketing|9 Comments

A Hotelier’s Guide to Online Hotel Marketing Strategies

Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world. Three effective tips to consider are:

By |2020-04-23T12:16:32+05:30November 17th, 2009|Business, Global, Marketing|1 Comment

Starbucks, Social Media and Success

Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people

By |2020-04-23T17:40:43+05:30April 6th, 2009|Business, Marketing|1 Comment

Use of Social Media in Fashion Industry

People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with

By |2020-04-16T12:36:15+05:30March 16th, 2009|Business, Global, Marketing|6 Comments

Fashion in Recession: Internet is ‘In’

The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative... beyond designing. To reach out to their market, designers have added the Internet to the spring collection'09. According to the

By |2020-04-16T12:36:26+05:30March 9th, 2009|Business, Content, Global, Marketing|2 Comments

Top Fashion Design Trends in 2009

The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It's not about brands, seasons or just runway shows. It's about mirroring what you are from in life, donning a Creator's robes to visualize beauty, transform whites into a million shades

By |2020-04-16T12:39:53+05:30February 19th, 2009|Business, Design, Global, Marketing|0 Comments