An internal marketing technique, affiliate marketing calls for various websites joining hands to promote each other's products and services. This boosts the revenues of all the participating sites. Affiliate marketing involves the payment of a commission or a reward by a website to another for the business referred to by the latter. While Search Engine
Isn't it exciting to witness the rising effectiveness of social media as a great business promotion tool? Well, the world is tweeting, following, adding followers and building their brand image to laugh all the way to the banks, thanks to social media interactions. So, what is Social Media after all: To the uninitiated, however, the
Nothing is predictable in any industry. Even the best known names in the hospitality industry cannot determine or predict how consumers will buy or make their choices. No doubt, online hotel marketing strategies will be very strong in creating a well-executed presence for every hotel in the virtual world. Three effective tips to consider are:
Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people
People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with
The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative... beyond designing. To reach out to their market, designers have added the Internet to the spring collection'09. According to the
The world of fashion is a mélange of colors, fabrics, textures, concepts, brilliant creativity and a million fabric swatches that designers base their ideas from. It's not about brands, seasons or just runway shows. It's about mirroring what you are from in life, donning a Creator's robes to visualize beauty, transform whites into a million shades
"What's in a name? That which we call a rose By any other name would smell as sweet," - Juliet says distressed because Romeo's name (symbolizing the family he belongs to) does not allow them to be lovers. This is not about Theatre although it is rather Theatrical With all due respect to Shakespeare, I
The New Year 2009 has begun amidst a lot of worries about global recession. For the hotel industry, this has been the worst of times, as most hotels around the world are struggling to tackle the problem of lowest occupancy rates. This is a first, since 1971. However, hoteliers are sure to devise creative and